by Christopher S Penn | Mar 12, 2018 | AI, Artificial Intelligence, Conferences, IBM, Marketing, Strategy, Travel, Watson
IBM THINK 2018 promises to be one of the largest, most rewarding technology conferences on the planet, in Las Vegas in March 2018. Getting the most out of this massive show requires advance preparation. For first-timers (and forgetful veteran attendees of other IBM...
by Christopher S Penn | Oct 26, 2017 | AI, Artificial Intelligence, Conferences, Machine Learning, Marketing, Marketing Technology, Video, Watson
I joined an all-star team of IBM social influencers to speak on Silicon Angle’s The Cube at the IBM CDO Summit recently. We discussed artificial intelligence, machine learning, neural networks, predictive analytics, and so much more. Hear what Tripp Braden, Mike...
by Christopher S Penn | Jul 17, 2017 | analytics, Artificial Intelligence, Content, Google, Marketing, Technology, Watson
Many marketers have a need for transcription of audio and video data, but the prices and quality on the market vary wildly. Let’s compare the options and look at the transcription/speech recognition landscape to see what fits our marketing needs best. Why...
by Christopher S Penn | May 22, 2017 | AI, Artificial Intelligence, Future, Marketing, Marketing automation, Marketing Technology, Watson
One of the most pressing concerns facing marketers is whether we’ll even have jobs in a few years as machine learning and artificial intelligence become more powerful. I spent the last week as IBM’s guest at their Vision 2017 conference and saw what some of the...
by Christopher S Penn | Oct 28, 2016 | analytics, IBM, Marketing, Marketing Technology, Watson
At the beginning of this week, I detailed the things I wanted to learn while at IBM World of Watson. I hit a good chunk of my list; some stuff immediately dropped in importance as I learned more, expanded my domain knowledge more. While I’ve summarized individual days...
by Christopher S Penn | Oct 27, 2016 | analytics, IBM, Marketing, Marketing Technology, Watson
IBM World of Watson has been a marvelous whirlwind of learning, announcements, and insights. I’ve thoroughly enjoyed learning so many different ways to manage data and analytics and wanted to share my top takeaways from day 3 of the event. Advanced Watson Analytics I...