Watson Archives - Page 2 of 2 - Christopher S. Penn Marketing Blog

The AI Future is Bright for Marketers

by Christopher S Penn | May 22, 2017 | AI, Artificial Intelligence, Future, Marketing, Marketing automation, Marketing Technology, Watson

One of the most pressing concerns facing marketers is whether we’ll even have jobs in a few years as machine learning and artificial intelligence become more powerful. I spent the last week as IBM’s guest at their Vision 2017 conference and saw what some of the...

What I Learned at World of Watson

by Christopher S Penn | Oct 28, 2016 | analytics, IBM, Marketing, Marketing Technology, Watson

At the beginning of this week, I detailed the things I wanted to learn while at IBM World of Watson. I hit a good chunk of my list; some stuff immediately dropped in importance as I learned more, expanded my domain knowledge more. While I’ve summarized individual days...

My Top Takeaways from IBM World of Watson Day 3

by Christopher S Penn | Oct 27, 2016 | analytics, IBM, Marketing, Marketing Technology, Watson

IBM World of Watson has been a marvelous whirlwind of learning, announcements, and insights. I’ve thoroughly enjoyed learning so many different ways to manage data and analytics and wanted to share my top takeaways from day 3 of the event. Advanced Watson Analytics I...

My Top Takeaways from IBM World of Watson Day 2

by Christopher S Penn | Oct 26, 2016 | analytics, IBM, Marketing, Marketing Technology, Watson

My Top Takeaways from IBM World of Watson Day 1

by Christopher S Penn | Oct 25, 2016 | analytics, IBM, Marketing, Marketing Technology, Watson

What I Want to Learn at IBM World of Watson

by Christopher S Penn | Oct 24, 2016 | analytics, IBM, Marketing, Marketing Technology, Watson

This week, I’m off on an educational journey, attending and speaking at IBM’s World of Watson conference in Las Vegas. While I’ve got a few things to say about the rise of the citizen analyst, I’ve got far more to learn than share. What topics...