Summary In today's episode, I explore whether AI can genuinely solve word problems and process natural language. Here's what this means for you. You gain a clear-eyed view of what current AI can and cannot do, so you set realistic expectations when deploying these tools in your organization. You'll also learn these concepts: how NLP…
Summary In today's episode, I break down how to measure marketplace demand and adjust your digital advertising budget during periods of disruption when businesses close and people work from home. Here's what this means for you. You gain a data-driven framework for keeping your ad spend aligned with actual customer demand instead of burning through…
Summary In today's episode, I break down who owns creative work like templates and photos that you produce during employment. Here's what this means for you. You'll gain clarity on work-for-hire clauses and learn how to negotiate protections before you sign an offer. You'll also learn these concepts: how to negotiate ownership terms up front,…
Summary In today's episode, I walk through real-time economic data analysis using marketing technology stocks and Federal Reserve economic indicators to assess the early impact of the 2020 pandemic on the economy. Here's what this means for you. You gain a practical framework for evaluating which sectors will recover quickly and which will lag, so…
Summary In today's episode, I walk you through five free online certification programs in digital advertising and marketing that build career skills during shelter-in-place. Here's what this means for you. You'll get a clear roadmap for picking the platform-specific courses that match your organization's needs, whether your focus is Facebook, Google, HubSpot, YouTube, or a…
Summary In today's episode, I address a listener's question about job losses, economic shrinkage, recovery duration, and real estate values during the pandemic, comparing the current situation to historical shocks like 9/11 and the Great Recession. Here's what this means for you. You gain a realistic framework for understanding why this downturn is fundamentally different…
Summary In today's episode, I unpack the ethical questions around Google's consumer data collection and what marketers should do about it. Here's what this means for you. You can cut your legal risk and boost your results by collecting only the data you can prove matters to your outcomes. You'll also learn these concepts: minimum…
Summary In today's episode, I share insights from a conversation with Paul about the biggest misconceptions surrounding AI. Here's what this means for you. You gain a clearer mental model of AI that helps you set realistic expectations and identify where AI can and cannot add value in your work. You'll also learn these concepts:…
