Summary In today's episode, I walk through how to write effective business proposals using a structured template framework. Here's what this means for you. You'll gain a clear system that prevents scope confusion, protects both you and your clients, and demonstrates your expertise to decision makers. You'll also learn these concepts: the STEP framework for…
Summary In today's episode, I walk through how to make your resume stand out for digital marketing roles, drawing on years of experience as both a hiring manager and technical recruiter. Here's what this means for you. You gain a practical framework for beating automated screening systems and showing hiring managers that you are a…
Summary In today's episode, I walk through whether using Google Tag Manager alongside Google Analytics will double-count your website stats, and I explain the correct way to install it on a WordPress site. Here's what this means for you. You'll gain a clean tracking setup by placing Google Analytics inside a Tag Manager container and…
Summary In today's episode, I walk through the best leveling software for podcasting along with recommended techniques and settings. Here's what this means for you. You gain the ability to produce consistently clear audio that stays comfortable to listen to in any environment, from quiet home offices to noisy commutes. You'll also learn these concepts:…
Summary In today's episode, I walk through text mining with R's Quanteda library to measure lexical diversity and analyze writing patterns. Here's what this means for you. You gain diagnostic techniques to spot repetitive language in your content and benchmark your writing against competitors. You'll also learn these concepts: how lexical diversity scores reveal the…
Summary In today's episode, I walk through how to use Google Data Studio's Date Hour Minute field to measure website traffic in the 10-minute window before and after a TV commercial airs. Here's what this means for you. You gain a practical method for evaluating whether your television advertising actually drives measurable traffic to your…
Summary In today's episode, I walk through ten practical tips for approaching B2B public relations, especially for marketers new to the discipline. Here's what this means for you. You'll reframe PR as a long-term sales job built on relationships, organization, and patient outreach rather than quick wins. You'll also learn these concepts: why treating PR…
