Summary In today's episode, I explain why marketers should commit to sharing only tracked links so they can finally see what's happening in dark social spaces. Here's what this means for you. You gain the ability to attribute conversations on Slack, WhatsApp, text messages, and private DMs to real channels by embedding UTM codes in…
Summary In today's episode, I share what excites me most about AI in marketing and data science, focusing on how machine learning unlocks value sitting inside underused data. Here's what this means for you. You gain a practical way to find patterns hiding in your marketing data and turn dormant analytics into actionable insights. You'll…
Summary In today's episode, I answer Paul's question about what I would study if I were entering college today, knowing what I know now. Here's what this means for you. You gain a candid look at the four skill pillars that matter most for AI and data science, along with honest advice about learning styles…
Summary In today's episode, I explore how marketers can ensure the ethical use of AI by grounding decisions in utilitarian principles and examining their company's moral foundation before adopting powerful tools. Here's what this means for you. You learn that AI amplifies existing behavior rather than creates new ethics, so your organization's character determines whether…
Summary In today's episode, I walk through a four-step roadmap for building data science skills from scratch without spending a dime. Here's what this means for you. You can tap into free tools, courses, and real-world challenges that companies offer because of the massive talent shortage in data science. You'll also learn these concepts: how…
Summary In today's episode, I explain why switching from B2B to B2C marketing is less about a structural change and more about recognizing that sale complexity drives your strategy. Here's what this means for you. You'll discover a simple diagnostic that helps you find and fix the weakest stage in your funnel to unlock multipliers…
Summary In today's episode, I walk through how to analyze returning users in Google Analytics and why they matter for your marketing strategy. Here's what this means for you. You'll discover that your existing audience often delivers more value than chasing new leads, and you can identify gaps in how you serve them. You'll also…
Summary In today's episode, I break down the five-tier hierarchy of analytics and explain exactly where today's tools fall short and how a data scientist plugs those gaps. Here's what this means for you. You discover why the dashboards in Google Analytics only deliver the bottom rung of what analytics can truly offer, and why…
Summary In today's episode, I break down how to hire a qualified data scientist or agency partner when your organization lacks that expertise. Here's what this means for you. You gain a practical framework for evaluating candidates across six critical skill areas so you avoid costly mis-hires in a notoriously tight talent market. You'll also…
