Summary In today's episode, I walk through how to decide which variables matter most when analyzing marketing data, covering everything from regression basics to spotting spurious correlations. Here's what this means for you. You gain a practical framework for separating meaningful business signals from statistical noise that could send your decisions in the wrong direction.…
Summary In today's episode, I walk through turning the public Open Food Facts nutrition database into advanced, original content marketing using R. Here's what this means for you. You gain a repeatable method for transforming any open dataset into unique, opinion-driven content by cleaning, scaling, and weighting the fields to match your editorial point of…
Summary In today's episode, I break down what it really means to be a citizen data scientist, exploring both interpretations and the hidden risks that come with applying data science skills to causes outside your professional expertise. Here's what this means for you. You gain a practical framework for knowing when your data science contributions…
Summary In today's episode, I break down the highlights of day two of IBM's Think 2020 digital experience, focusing on a fascinating concept called neurosymbolic AI. Here's what this means for you. Neurosymbolic AI combines the strengths of expert systems and neural networks to build more trustworthy AI, including chatbots that handle nuanced conversations while…
Summary In today's episode, I recap the highlights from day one of the IBM Think 2020 digital experience, covering AIOps, hybrid cloud strategy, and what marketing technologists can borrow from enterprise IT. Here's what this means for you. You gain a practical lens for protecting your marketing stack by treating your data supply chain with…
Summary In today's episode, I break down recommended audio, video, and lighting setups for webinars and events, arguing that technique matters far more than expensive gear. Here's what this means for you. You'll learn how to make ordinary equipment look professional by mastering a few fundamentals of positioning and lighting. You'll also learn these concepts:…
Summary In today's episode, I answer Michelle's question about the single most important piece of advice for small businesses preparing for economic recovery. Here's what this means for you. You gain a clear framework for understanding cash flow, margins, and how to keep your business alive when revenue drops. You'll also learn these concepts: why…
Summary In today's episode, I walk through how to find and fix thousands of broken outbound links on an aging WordPress blog using SEO crawlers and direct MySQL updates. Here's what this means for you. You'll get a repeatable, programmatic process for cleaning up dead links across your entire site so you stop sending visitors…
Summary In today's episode, I walk through how to build technical and statistical skills for marketing data science even when you start with strong business knowledge. Here's what this means for you. You'll discover that learning the math first, then the tools, prevents wasted effort and helps you make smarter technology choices. You'll also learn…
