Summary In today's episode, I review Camtasia 2020 from TechSmith, walking through the new features in this video editor built for e-learning, presentations, and fast turnaround production work. Here's what this means for you. You discover practical time-savers that help you and your team produce on-brand videos faster, especially when coordinating with agencies or coworkers.…
Summary In today's episode, I break down how to determine the right sample size for surveys and why a flat 10% rule rarely works in practice. Here's what this means for you. You'll stop wasting money on surveys that produce unreliable results and start making decisions backed by statistically sound data. You'll also learn these…
Summary In today's episode, I walk through cleaning up years of accumulated cruft in my Google Analytics and Google Tag Manager setups during a live Saturday night data party. Here's what this means for you. You get a real-world walkthrough of how to audit your own analytics so your site runs leaner, loads faster, and…
Summary In today's episode, I walk through the three main categories of music licensing for podcasts and where to find legal sources. Here's what this means for you. You avoid six-figure infringement bills and support artists properly when you grasp how performance rights and mechanical rights work and which agencies enforce them. You'll also learn…
Summary In today's episode, I walk through three best practices for building a podcast landing page that converts visitors into listeners. Here's what this means for you. You'll discover how treating your podcast like a product and leading with listener-focused value dramatically improves subscriptions. You'll also learn these concepts: writing a short, unambiguous reason to…
Summary In today's episode, I break down four technological innovations that will automate the most time-consuming parts of marketing data science. Here's what this means for you. You reclaim hours spent on data preparation and cleaning so your team can focus on strategy, insights, and tactics that actually move the needle. You'll also learn these…
Summary In today's episode, I walk through a hands-on data analysis session using SEO data to investigate what factors drive article rankings in the marketing technology niche. Here's what this means for you. You gain practical data science techniques for analyzing marketing data that apply far beyond SEO, from lead scoring to marketing automation. You'll…
