Christopher S. Penn – Marketing AI Keynote Speaker

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Category: Twitter

  • You Ask, I Answer: Twitter Performance Report Metrics?

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    Summary In today's episode, I break down how to build a Twitter performance report that proves real business impact beyond vanity metrics like retweets and likes. Here's what this means for you. You'll learn how to connect Twitter engagement to actual conversions using Google Analytics, UTM tracking, and a proper marketing operations funnel. You'll also…

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  • Should You Use Automated Direct Messages for Social Media Marketing?

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    Christopher S Penn

    Depending on who you ask, automated direct messages (auto-DMs) are either a powerful marketing tool or the bane of social media marketing. I’ve written about them previously, but a recent experiment by Dave Delaney brought them back to mind. What is an Auto-DM? For folks unfamiliar with the term, an auto-DM is a short message…

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  • 7 Marketing Trends in 2017, Part 3: Peak Social

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    Christopher S Penn

    Let’s look back at the past year. What social networks flourished? What social networks struggled for relevance? The uncomfortable reality is that with very few exceptions – Snapchat being one of them – anything that was not part of the Facebook ecosystem struggled to retain the membership and interest it already had. Examine the landscape:…

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  • How to Tweet from the Command Line/Terminal

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    Christopher S Penn

    If you’ve ever wanted a super-slim, super-lightweight way to use Twitter, you’ve probably thought about using the command line (Windows) or Terminal (Mac). I love using command line applications. Part of it may be my retro-technical (techno-hipster?) love of things as they used to be, but part of it is efficiency. Command line applications aren’t…

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  • How to write great, data-driven roundup blog posts

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    Christopher S Penn

    My friend Chris Brogan inveighed, appropriately, against the lack of creativity and insight in the average roundup post recently: “Dear round up post writers: stop it. It’s lazy. Write your own damned post. I mean those ones where lazy people email me to help them write their post by giving my take on some topic…

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  • My Citizen Analyst Tweetchat Summary

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    Christopher S Penn

    Yesterday I had the opportunity to be a special guest for IBM Watson Analytics’ Citizen Analyst Tweetchat, answering 8 interesting questions about the role and power of the Citizen Analyst. I’ve expanded my original 140 character answers below. What is a Citizen Analyst? Like a citizen journalist, a Citizen Analyst is a person with analytical…

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  • Clarifying the Twitter App Family

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    Christopher S Penn

    Twitter made waves again recently with its launch of Dashboard, the latest app to join its already confusing app family. The intent of Dashboard and Engage appears to be to narrow down Twitter’s feature set for specific kinds of users. This is built on the premise that the platform overall is perceived as too difficult…

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  • Google Analytics + Google Sheets = Twitter Impact Analysis

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    Christopher S Penn

    A question I’ve seen various publications bat around recently is, “Is Twitter engagement/impact falling?” I’m honestly surprised that journalists are not given at least read-only access to their Google Analytics data to make these assessments themselves. If you do have access to Google Analytics, let’s look at how to determine Twitter’s impact. First, you’ll need…

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  • Twitter audience marketing growth hack

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    Christopher S Penn

    Twitter, despite its woes as a company, has plenty to offer marketers, including what may be the most amazing competitive intelligence hack ever. By hack, I mean a usable trick, not a violation of law. Want to know how your audience stacks up against a competitor? This Twitter audience marketing growth hack will help. We…

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  • Why is Twitter over-represented for influence?

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    Christopher S Penn

    One of the recurring questions people asked yesterday about my post on influence was why agencies and marketers focus so much on Twitter, when other channels like Instagram, YouTube, and Facebook are equally, if not more impactful. The answer comes down to data. We manage what we can measure, and we give preference to what…

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