Category: Twitter

When is the best time to tweet, 2012 edition

Oct 19, 2012

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by

Christopher S Penn

in Advertising, Marketing, Social media, Twitter

A Twitter follower asked me to update a popular past post for 2012 on the best time to tweet. The fundamental question remains thoroughly flawed, years after it was first asked. There are times of day when people are more in a sharing mood, more in a consuming mood, more in buying mood. And here’s…
A better Follow Friday

Feb 24, 2012

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by

Christopher S Penn

in Advertising, Marketing, SEO, Strategy, Twitter

Follow Friday is something I’ve written about before, but today I want to encourage you to level up your Follow Friday efforts by focusing on people who have done nice things for you already, people who should already be important to you. I will assume you have a Google Webmaster Tools account and have correctly…
Do New Klout Scores Predict Influence?

Nov 1, 2011

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by

Christopher S Penn

in Advertising, Marketing, Social media, Social networks, Twitter

One of the biggest hanging questions from my previous post on the algorithm change to Klout scores was: does the new Klout score do a better or worse job of predicting influence? Let’s attempt to answer that together today. Before we begin, the disclosures and disclaimers. This set of tests was done with two datasets…
I’m rolling out an auto-DM campaign!

Oct 24, 2011

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by

Christopher S Penn

in Advertising, Marketing, Twitter

Consider this your fair warning: I’m rolling out an auto-DM campaign to my Twitter followers. /waits out the inevitable fit of rage You’re probably wondering why. I’m testing a belief that many people on Twitter would engage more, would get more value, would be happier followers, if they actually saw half of what I published…
How to archive your tweets permanently

Jun 24, 2011

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by

Christopher S Penn

in Advertising, Marketing, Metrics, Twitter

A question frequently asked of me is, how do you archive your tweets? The answer is a free, open-source package called YourTwapperKeeper, from the folks who make the service of the same name. In order to use it, you must be familiar with how to install a server-side application, including setting up a database, editing…
Do Auto-DMs Work?

Jun 11, 2011

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by

Christopher S Penn

in Advertising, Marketing, Strategy, Twitter

Some people love them, some people hate them (rather like popups, right?). But the question isn’t whether or not you like them, the question is, do they work for generating any kind of traffic or attention? The answer is… let’s test! You see, as much as I may have an opinion on any given marketing…
Who are you reading?

May 20, 2011

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by

Christopher S Penn

in Blog Tag, Blogging, Blogroll, Social media, Social networks, Technology, Twitter

I’m always on the lookout for new sources, new points of interest, new things to research, new ideas. I would imagine you are, too. I’d like you to leave suggestions for who you’re reading in the comments below. Here’s the criteria for who I’m looking for you to share: The original content test. As much…
Who you want to be

May 17, 2011

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by

Christopher S Penn

in Awakening, Blogging, Social media, Social networks, Twitter

Take a few moments now to look at the following digital properties. Twitter Facebook LinkedIn Your blog Google (for your name) Do you see the person you are? Or do you see the person you want to be? If you don’t like what you see, if you see someone who isn’t inspiring to you or…
When is the best time to tweet?

Apr 8, 2011

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by

Christopher S Penn

in Advertising, Marketing, Metrics, Social media, Social networks, Strategy, Technology, Twitter

When is the best time to tweet? … is the wrong question. At least as it’s currently being asked in social media, it’s not only the wrong question, it’s an overly simplified question that provides an answer that’s not likely to help you meet your goals. It’s a question that is presented to people who…
Selective Welcome Popups

Feb 7, 2011

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by

Christopher S Penn

in Advertising, Marketing, Social media, Social networks, Twitter

As a follow up to my previous post on welcome popups, some folks mentioned a few concerns and questions. I don’t want to be a douchebag and slap people with a popup all the time. I don’t want to be a douchebag and put popups everywhere on my blog. I hate popups. What popup software…

Category: Twitter

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