Category: Technology
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How to make interactive, annotated slides live on stage
At Salesforce Connections, I tried something new out that the audience liked: turning my slides into 21st century overheads. I prepared a workbook (which you can download here), but instead of just talking through slides, I was able to draw on them on screen. Here’s a quick demo: Now imagine this on the big screen,…
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Find out what’s working via Google Analytics Spreadsheet Add-on
One of my favorite “secret” measurement tools is the Google Analytics Add-on for Google Sheets. This powerful tool lets you extract up to 10,000 records from your Google Analytics account in spreadsheet format. Your data becomes available to you in many rows and columns which you can slice and dice to find the insights you…
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How I work: my morning social publishing routine
Alan Belniak and Gini Dietrich both asked how I work in the mornings. Here’s a quick video walkthrough of my personal processes. As always, I’ll caution you that what I do isn’t what you should do. Like a BLT, everyone has their own recipe, their own way of doing things. Borrow ideas if you like,…
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What home improvement stores should teach you about buying marketing technology
Ever gone to a big-box home improvement store? I certainly have. They’re a DIYer’s paradise most of the time. My favorite section is usually the sharp objects portion of the store, where the knives, axes, machetes, and other pointy things are kept. When you’re in the store looking for tools or supplies, how do you…
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Combine Bitly, Google Analytics, and Google Sheets for Winning Metrics Analysis
I was asked recently by Social Media Examiner for my top social media tool recommendation for 2015, as a lead up to my talk at Social Media Marketing World. Here’s what I came up with: When you combine Google Spreadsheets with the Google Analytics plugin and Bit.ly’s out-of-the-box integration, you have a powerful, free analytics…
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How to download your Facebook archive
Facebook is the dominant, de facto social network, as confirmed by Pew Research in their most recent social media report. With more of us using it for business purposes on a personal level (as opposed to a brand), you will likely encounter a time when you want to save and archive what you’ve done. Maybe…
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The mobile video rig, 2014 edition
Electronics continue to get smaller and more portable every year. Recently, a few folks have asked what the video gear of choice is these days, especially for road warriors. Here’s my current gearing strategy – and bear in mind, this is subject to change, too! First, this is what all of the gear looks like,…
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Solicited Review: Clickshare from Barco
I recently had the opportunity to test out the Clickshare group screensharing system, sent to me by Noel Bellen of Barco. If you’re unfamiliar with it, the premise is fairly simple: sharing screens is harder than it should be. If you’ve ever sat in a corporate conference room and watched as someone struggled to find…
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Video amusement: Instagram Hyperlapse
On August 26, Instagram debuted a new app for iOS devices called Hyperlapse. Hyperlapse is beautifully simple: record video with it and it will accelerate it between 6x and 12x, add motion stabilization, and publish it for you. You can use the Instagram platform or simply pull it off your mobile device for other purposes.…