Category: Technology
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Why you might want to keep blog comments on
My good friend Chris Brogan is the latest in a series of bloggers who are turning off comments. That’s a personal preference, and I respect that choice. Here are three reasons why comments are staying on any property that I have responsibility for, as a sort of counter-perspective. 1. Rent vs. own: Chris makes the…
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How to get started with Google Tag Manager
Ever had a situation in which you updated your website and forgot to put your Google Analytics tracking code back on all your pages? Ever installed a new piece of marketing technology like a CRM system and gone in to tag pages, but forgot a few one-off pages that were still important? These are problems…
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Marketing sophistication and the Art of War
Sun Tzu said in the Art of War, “If you know the enemy and know yourself, you need not fear the result of a hundred battles. If you know yourself but not the enemy, for every victory gained you will also suffer a defeat. If you know neither the enemy nor yourself, you will succumb…
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What Ingress could mean to digital marketers
Yesterday, Google finally opened up the augmented reality game Ingress to iOS users, after having been an Android app for over two years. Ingress is a game in which you travel the real world, gathering resources, and looking for “alien portals” to take over or defend using your smartphone or tablet; these portals exist in…
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The final frontier of marketing
If you were to ask me what the future of marketing is, where the next biggest thing is, what’s huge but not being talked about, my answer would be one word: repositories. For folks who aren’t programmers, repositories are collections of computer source code that get compiled and turned into the programs that shape our…
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The future is augmented humanity
Two decades, the idea of cyborgs was mere science fiction. I reflect on this at the 20th anniversary of the conclusion of the Star Trek, the Next Generation TV series, which introduced a villain known to us as the Borg. (Star Trek also conceptualized the iPad, among many other innovative ideas) Now, 20 years later,…
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The unbundling of everything
There’s been a lot of talk lately about how large social networks and app makers are unbundling, breaking up monolithic apps into individual portions. Facebook’s been trying this forever, constantly breaking off different pieces of their service. Foursquare just did it. Google’s unbundling its unbundles. Here’s the thing: this is the tip of the iceberg.…
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Basic tools for stopping comment spam on your blog
With all of the recent discussion about ending comments on your blog due to the spam problem, I thought it would make sense to do a very quick round up of the tools that are available to us as bloggers to keep our blogs relatively free of garbage. There are four levels of defense you…
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Improve on-site SEO with Webmaster Tools Data Highlighter [Video]
Want to make sure you’re using the latest markup tags from Google for optimum on-site SEO? Google’s made it easier than ever inside of their free Webmaster Tools software with the Data Highlighter. Just click on the structural elements of your website or blog, categorize the different on-page pieces of data, and let Google do…
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Little marketing leaks can sink businesses
One of the risks of so much technology being incorporated into our marketing and our businesses is that the potential for lots of little leaks is significant. Here’s an example: I was recently doing some work on a small business website, and I noticed that one of the appointment scheduling forms did not appear to…