by Christopher S Penn | Jul 21, 2017 | Travel, Technology
While we spend an awful lot of time packing physical goods for vacation, I often forget to do my digital packing. At least once a year I take time off, including time off the grid. No phone, no internet, no connection to the outside world. Yet, I still want to read...
by Christopher S Penn | Jul 19, 2017 | analytics, Marketing, Marketing Technology, Metrics, Small Business, Strategy, Technology
Nicholas asked, “What does your “marketing stack” consist of at the moment? Which specific tools, products, services are you using and how do you get them all talking to each other?” My personal marketing technology stack changes frequently....
by Christopher S Penn | Jul 18, 2017 | analytics, Artificial Intelligence, Machine Learning, Marketing, Marketing automation, Marketing Technology, Predictive Analytics, search engine optimization, SEO, Technology
Few things are as compelling to marketers as the promise of prediction. Every marketer wants to know what will happen; what has happened is of less interest because we can’t change the past. If we knew what was likely to happen, we could plan in advance for it....
by Christopher S Penn | Jul 17, 2017 | analytics, Artificial Intelligence, Content, Google, Marketing, Technology, Watson
Many marketers have a need for transcription of audio and video data, but the prices and quality on the market vary wildly. Let’s compare the options and look at the transcription/speech recognition landscape to see what fits our marketing needs best. Why...
by Christopher S Penn | Jul 11, 2017 | Marketing, Marketing Technology, Sales, Technology
Where do we start? How do we build a sales pipeline robust enough to hit our quota when we’ve nothing but a blank pad of paper, an empty contact list, and a fresh inbox? In this series, we’ll look at how to build a sales pipeline from scratch, using the most modern...
by Christopher S Penn | Jun 14, 2017 | AI, analytics, Artificial Intelligence, Machine Learning, Marketing, Marketing automation, Marketing Technology, Metrics, Technology
The most innovative marketers routinely pick up new things, try them out, and succeed or fail. Why are marketers struggling so much to adapt to artificial intelligence and machine learning? In this series, we’ll explore machine learning and artificial...