by Christopher S Penn | Jun 19, 2018 | Business, Collaboration, Marketing, Messaging, Technology
Nick asks, “May I ask you, what business messenger or collaboration tool do you use? What feature or functionality is more valuable for you?” I use four business messaging platforms in the work I do: Slack for my company and many others Watson Workspace...
by Christopher S Penn | Mar 30, 2018 | AI, Artificial Intelligence, Marketing, Marketing Technology, Technology, Video, YouTube
Kathy asked, “How do you make daily video content? What’s the process?” This process has been iterative – it’s not something I came up with all at once. Below is the outline; if you’d like a printable PDF version, just click here....
by Christopher S Penn | Feb 26, 2018 | Audio, Marketing, Technology, Video
I’ve been working with much more video lately and had a question I needed an answer to – what microphones generate the best quality audio when I’m filming on my iPhone X? I had these microphones available to test: Wired headphones that come with the...
by Christopher S Penn | Nov 1, 2017 | Writing, AI, Artificial Intelligence, Machine Learning, Technology
While I’m not participating, a number of friends plan to participate in National Novel Writing Month, or #NaNoWriMo. For me, once I’ve built an outline, the hardest part of writing is the actual writing, putting words on paper. To help those participating, I’m sharing...
by Christopher S Penn | Oct 10, 2017 | Awakening, Marketing, Marketing automation, Marketing Technology, Technology
For many of us in marketing technology, a “one-off” task quickly becomes a standard, and if that one-off task is labor-intensive, we end up creating a lot of work for ourselves. How do we avoid creating unnecessary work? The answer lies in a mindset...
by Christopher S Penn | Aug 25, 2017 | Funny, Friday, Marketing Technology, Photography, Technology, Video
One of my newest toys – and it’s admittedly very much a toy – is an Anker Roav C1 dashcam. What’s a Dashcam? If you’re unfamiliar with the technology, dashcams are car-mounted video cameras that record everything, all the time. They typically mount via...