Category: Social media
-
You Ask, I Answer: Social Media Metrics in a Crisis?
Talissa asks, “With all this COVID19 chatter and the election year, are Facebook’s metrics going to plummet even lower than usual?” We’re seeing the opposite at Trust Insights. For 3,200 brand pages we monitor, we’re seeing increased activity as people start social distancing and other measures recommended by the authorities. View times and engagements will…
-
You Ask, I Answer: Building Communities on Slack?
Belle asks, “I’ve always picked up from you guys something along the lines of ‘don’t build on other peoples land’ and ‘work on building your email lists’ which all make sense if other platforms disappeared you still have your contacts and I’ve lived by it. But now you seem to be promoting building on Slack,…
-
Social Media Marketing World 2020 #SMMW20 – Day 2 Recap
A recap of a key idea from day 2 of Social Media Marketing World 2020: how are we using social media data in places other than social media? I answer a question asked of me yesterday about doing small business and local business marketing with social data, but offline to reach new audiences. Can’t see…
-
Social Media Marketing World 2020 #SMMW20 – Day 1 Recap
A look back at the first day of Social Media Marketing World and a key takeaway for how you think about social media. If you’re not using Metcalfe’s Law to decide what is and isn’t social media, consider adopting its usage today. Social media is anything that uses Metcalfe’s network effect. Every user provides additional…
-
What is Ethics in Marketing?
We live in challenging times as marketers. Our effectiveness is now dependent on so many different strategies, tactics, methodologies, partners, tools, and audiences that being effective sometimes appears to conflict with being ethical. Every day, we see stories in the news, in our social feeds, in our blogs about marketers crossing the line, doing dishonorable…
-
You Ask, I Answer: Organic Social Media Growth on Instagram?
Joelle asks, “I work in CBD, so advertising isn’t an option most of the time. Have you found any successful tactics for organic social media growth on Instagram?” It depends on what you consider organic growth. Audience? Engagement? Conversion? We have to be clear on that first, and then start doing some social media data…
-
Social Media Marketing World Success Guide
Social Media Marketing World is one of the largest, if not the largest, social media marketing conferences in the world. Michael Stelzner and the crew at Social Media Examiner do an amazing job of putting on this mammoth show each year in San Diego. Getting the most out of the show requires some advance preparation.…
-
You Ask, I Answer: Tragedy Response Guidelines for Marketers?
Taryn asks, “What do you think about businesses acknowledging a celebrity/famous person death? A good idea? Insensitive? Depends on the case?” This is a complicated question, in part because so many tragic and unfortunate events happen every day. There are five guidelines I follow: proximity, magnitude, audience, brand, and judgement. There’s also one iron-clad rule…
-
You Ask, I Answer: Marketing Opportunities on Tiktok?
Jeremy asks, “I’m curious to know your thoughts about Tik Tok. Are there marketing opportunities there for brands or will that end up killing the platform?” As with any social media platform, it depends on your goals and your audience. For some, Tiktok is a slam dunk. For others, it’s utterly senseless. The key question…
-
You Ask, I Answer: Social Media War Room Displays?
Martha asks, “What software and what content should we put on our displays in our social media war room/command center?” An interesting question. The answer is, it depends on what decisions you need to make. War rooms are very often just for appearance, and they tend to be an expensive waste of money unless you’re…