Category: search engine optimization
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You Ask, I Answer: Recommended SEO Tools?
Paul asks, “What is your favorite/most cost effective software for managing SEO? Keywords, tracking competitors, etc.” My personal preferred choice is AHREFS, because it’s got a rich featureset and because its data export is the most generous of all the tools on the market. FTC Disclosure: AHREFS sponsors the podcast I co-host, Marketing Over Coffee,…
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You Ask, I Answer: Long Tail Keyword Search Volume?
Maris asks, “How do you assess how many monthly searches is enough? Some of the terms we want to rank for have really low search volume. But how many is too many and how many is ‘just right’?” This is a terrific question that can really help to highlight how modern search works. The answer…
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You Ask, I Answer: Overcoming Similarly Named Brands in SEO?
Natasha asks, “I found out that SERP for your name is shared with a namesake, an actor. I wonder, what would you recommend to someone in a similar situation, but who doesn’t have online presence of your magnitude, and just starts working on a personal brand and sees that an influential namesake occupies most of…
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You Ask, I Answer: Key Features of Google Search Console?
Natasha asks, “Which do you prefer, the old or new Google Search Console?” Whether we like it or not, new Google Search Console is Google Search Console going forward. Let’s take a quick tour through it to see what’s new and deal with important features like Google Discover. Can’t see anything? Watch it on YouTube…
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You Ask, I Answer: Overcoming Poor Past SEO Advice
Stanley asks, “How a website that is trying to become an authority site can overcome the pitfalls occurred from poor advice in the SEO realm?” Overcoming bad past SEO advice is a straightforward, if lengthy process. First, stop doing anything that’s expressly forbidden, like keyword stuffing. Then, follow the three steps in this video. Can’t…
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You Ask, I Answer: How to Start Marketing from Scratch?
Kirill asks, “If you were starting from scratch in 2019 with no budget, what would you do to gain traffic for your project?” The answer to this question is contingent on what the project or product is. One of the flaws of modern marketing is that we spend too little time on product marketing itself…
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You Ask, I Answer: Modern Search Ranking Visualization
Jason asks, “Is there a more modern version of the Moz Search Graph to better understand SEO strategy?” The Moz Search Graph is now badly out of date, almost a decade. So much has changed in search – personalization of results, the rise of the smartphone, position zero – you name it, it’s changed about…
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You Ask, I Answer: How to Fix SEO for Highly-Regulated Industries
Tammy asks, “Definitely saw the impact of the August Google algorithm update on one of our clients who is in the medical device industry. Any recommendations for combating this massive traffic loss in this industry?” Recall that Google’s search quality guidelines look for three key indicators: Expertise Authority Trustworthiness Watch the full video for details…