Summary In today's episode, I answer Thomas's question about whether SEO is still accessible to small businesses and break down the three branches of knowledge required to make it work. Here's what this means for you. SEO is financially within reach for small businesses, but it demands a serious time investment across technical, domain, and…
Sergey asks, “Is it possible to measure the impact of your social media on SEO? If so, how would you do this?” I’d look at content which has been socially shared and its SEO performance versus content that has not been. Using the SEO tool of your choice, extract the data and look at the…
Sofia asks, “Do social media likes, shares, and comments have an impact on SEO?” This is a tricky question to answer because the answer will be different for every company. Broadly, we’ve studied in the past and see no clear correlation, but it’s something you have to test for yourself. Can’t see anything? Watch it…
Summary In today's episode, I walk through a practical SEO audit workflow that combines multiple data sources to find and fix underperforming pages on your website. Here's what this means for you. You gain a repeatable system for prioritizing SEO improvements so you stop guessing what to fix and start making changes that actually move…
Nancy asks, “If you’re selling something highly technical e.g., carbon fiber to replace traditional aluminum for fabricating airplane seats, would branded search be helpful e.g., assuming there are brand name aluminum makers who target the aerospace?” It depends on the behavior of your buyers. One of the most important, easiest things to do is configure…
Summary In today's episode, I walk through how to approach topic and keyword research for content marketing based on risk level, domain expertise, and content size. Here's what this means for you. You gain a framework for deciding how much research depth your content actually requires before you ever open a keyword tool. You'll also…
Marya asks, “Would I ever need that old link to have “permanence” online and history? By changing this to an updated “new” link, do I lose any ‘clout’ or historical SEO points if I take them ‘away from the past’ and ‘borrow them for the future?’” As long as links are redirected properly, you shouldn’t…
Charles asks, “What can an SEO company can do to speed up my mobile website?” The short answer is: very little. The longer answer is they can advise you on what you need to change in your hosting infrastructure and code, but probably not do a whole lot of it, especially if you’re a larger…
Summary In today's episode, I walk through what actually controls website speed and what an SEO company can realistically do to improve it. Here's what this means for you. You get a clear breakdown of the seven technical factors that determine how fast your site loads, so you know exactly where to focus your efforts.…
Summary In today's episode, I break down how to promote and advertise your podcast using paid ads, SEO, and email newsletters. Here's what this means for you. You'll discover practical tactics to grow your audience and demonstrate real value to sponsors. You'll also learn these concepts: how to treat your podcast landing page like any…
