Simone asks, “Does Google Search ding us for duplicated content or should I just throw this out the window and let my editorial team publish the same content across multiple sites?” Google’s search algorithms attempt to find the most authoritative version of any given piece of content. Sometimes that’s your site. Sometimes it’s not –…
Summary In today's episode, I walk through how to find and fix thousands of broken outbound links on an aging WordPress blog using SEO crawlers and direct MySQL updates. Here's what this means for you. You'll get a repeatable, programmatic process for cleaning up dead links across your entire site so you stop sending visitors…
Shane asks, “What’s the validity of domain authority in the current SEO landscape where Google is telling us to focus on EAT? Should I be concerned about measuring domain authority or is it more of a metric that does more to stroke ego like media impressions?” The answer to this question requires some statistical knowledge.…
Shane asks, “With the changes that Google has made to its algorithm, is there still any validity to having a list of keywords and tracking how they are ranking? Do keywords still have a place in the SEO process?” When we decompose a topic, we end up with words and phrases. It’s literally impossible to…
Summary In today's episode, I explain whether keywords still matter in SEO after Google's algorithm updates and how to research them effectively. Here's what this means for you. You'll discover that keywords remain essential but now require a topic-focused strategy built around natural language processing concepts like keyword adjacency. You'll also learn these concepts: how…
Carolyn asks, “A major update to Google’s core algorithm just came out and our site is down 30% for organic traffic overnight. How do you deal with situations like this?” Algorithm updates happen all the time, though Google does deploy large ones a few times a year. If there’s any advanced warning, plan campaigns on…
Assaf asks, “Do you look at SEO marketing content differently than “regular” content marketing? Should all content be SEO oriented content? When would you make the distinction?” There is no difference any longer, with the way search engines have implemented artificial intelligence and machine learning. It’s all one and the same. Make great content that’s…
Summary In today's episode, I walk through best practices for updating focus keywords on established pages that already rank well, using a shift from "financial planning" to "wealth management" as the example. Here's what this means for you. You learn to think in terms of topical authority instead of single keywords, which lets Google see…
Chad asks, “Starting on a new website build and incorporating multiple drop off locations in various states for the business. Would it be best (for seo value) to build stand alone sites for each drop location or keep each location as a page under main site?” Generally speaking, you want to follow a logical organizational…
Michael asks, “I get dozens of cold outreach link requests a day that are clearly templates or automated. Does this tactic actually work?” Cold outreach requests work in the same way that spam works – you only need a small percentage of people to respond positively. As a whole, it’s efficient but not particularly effective,…
