In the last post, we discussed what an asset was, in the strict financial sense; Investopedia defines an asset as: An asset is a resource with economic value that an individual, corporation or country owns or controls with the expectation that it will provide future benefit. We’ve established that content could be an asset, could…
Few things are as compelling to marketers as the promise of prediction. Every marketer wants to know what will happen; what has happened is of less interest because we can’t change the past. If we knew what was likely to happen, we could plan in advance for it. Suppose we knew what was going to…
Small businesses sometimes struggle with SEO, especially with keyword-rich content, and instead resort to ineffective, potentially harmful practices like keyword stuffing. What is Keyword Stuffing? Keyword stuffing is the practice of repeating a specific keyword over and over on a web page, in the hopes that one of the variations will exactly match what a…
Traditional economic wisdom about solving problems and incentives says: We get what we pay for. As a logical corollary, we don’t get what we don’t pay for. This is known as opportunity cost. We focus on what we want, and leave behind the things we judge less important. At a small level, this is an…
Old SEO is dead. What is old SEO? SEO driven by simple tactical tricks such as keyword stuffing, exact match domains, and a relentless focus on exact keywords. For example, in the old SEO world, marketers seeking to promote a coffee shop in Boston would have bought up domains like BostonCoffeeShop.com, Boston-Coffee-Shop.com, etc. They would…
Dee asked, “How do I deal with a negative ranking for a keyword? A page that I don’t know reviewed my product negatively; that page ranks really well for an important keyword of mine.” Online reputation management with a negative ranking on a site you don’t own is not an impossible scenario. It is possible…
At the beginning of 2016, I advised everyone to climb aboard the Accelerated Mobile Pages (AMP) train and implement AMP, Google’s specification for mobile-friendly content. For much of 2016, not much happened on this front; compliance was encouraged, but I saw very little impact from implementing AMP. In October, I started to see AMP pages…
For many people, LinkedIn is merely a professional resume, a place to maintain a profile that they look at only during job search times. However, like any social media profile, its value is built when you don’t need it, not when you do. Let’s look at some LinkedIn profile tips and how to use the…
Google recently announced that it was throttling results in its AdWords Keyword Planner for low-paying/free users of its software. Penalized users will now receive general logarithmic estimates of keyword volume, rather than more exact estimates. For those SEO and SEM marketers who are not conducting extensive AdWords campaigns and spending big bucks, what alternatives do…
Machine learning technology are the secret SEO tools of 2016. As Google and other search engines increasingly incorporate artificial intelligence into their algorithms, SEO practitioners will need to keep pace to rank well. Until now, SEO practitioners have relied on basic keywords and phrases to focus their efforts. We know from previous patents and code…
