Kirill asks, “If you were starting from scratch in 2019 with no budget, what would you do to gain traffic for your project?” The answer to this question is contingent on what the project or product is. One of the flaws of modern marketing is that we spend too little time on product marketing itself…
Jason asks, “Is there a more modern version of the Moz Search Graph to better understand SEO strategy?” The Moz Search Graph is now badly out of date, almost a decade. So much has changed in search – personalization of results, the rise of the smartphone, position zero – you name it, it’s changed about…
Tammy asks, “Definitely saw the impact of the August Google algorithm update on one of our clients who is in the medical device industry. Any recommendations for combating this massive traffic loss in this industry?” Recall that Google’s search quality guidelines look for three key indicators: Expertise Authority Trustworthiness Watch the full video for details…
Ryan asks, “I’ve got a .net and a .com. The .net gets all the traffic. How should I make use of the .com?” I’m very wary of anything that imperils what’s currently working well. I’d forward the .com to the .net. Plus, there are some other neat tricks you can use with the .com to…
Cara asks, “I have less time than ever but a massive backlog of old blog posts. How can I re-use them for SEO?” This is known as content recycling, a technique pioneered by Backlinko and refined by Andy Crestodina. Over the years, I’ve adapted it to how I create content, so among these three blog…
Heather asks, “How do you build a website architecture that scales for new content?” The answer to this question depends on what kind of site you have. If you’re the industry leader from a search and content perspective, you’ll want to rely on Google Analytics data heavily. If you’re lagging, you’ll want to rely more…
Julia asks, “How can a small business approach SEO when it doesn’t have the budget to hire an agency and it doesn’t have the in-house talent to do it?” Whenever we’re faced with a decision to buy or build, and we do not have the resources to buy, by default we must build. With the…
Joshua asks, “What is structured data in SEO? Do I need to put it on every page of my website?” Structured data is exactly what it sounds like – data in structures to help search engines understand what they’re looking at. If you want your company’s website to appear in search results with featured snippets, like…
Danielle asks, “With AI running everything in search engines, is SEO dead?” It depends on what you mean by SEO. Old SEO – cheesy tricks like filling the bottom of your pages with paragraphs of white text on a white background is dead. Stuffing every possible combination of keyword on a page in different fonts…
Google Search Console, formerly known as Google Webmaster Tools, is undergoing an interface refresh. Much has changed – new reports and reporting capabilities, new visibility into sitemap errors, and lots of missing stuff that hasn’t been ported from the old version of the software. In this video tour, join me as I walk through what’s…
