Steve Jobs and gang did a phenomenal job introducing the iPad for consumers. Books! Movies! Music! Games! …but… The iPad has the potential to make sales and marketing people into legends. Take any sales demo you’ve ever done. Take any presentation you’ve ever done. Now take it on the road. Got a prospect you want…
I recently had the opportunity to spend a few hours observing (not playing, I know the house odds!) people at a casino during a business conference. What a superb experience – not as a player, but as a marketer, to see how casinos manage the end user experience for maximum profit. Imagine for a minute…
If you’ve ever played any character in World of Warcraft, you know about the diminishing returns of gear. If you’ve never played Warcraft, it works something like this: once you’ve reached the top level of growth for your character (currently level 80, soon to be 85), any gains you get to make your character better…
We hate salesmen trying to sell us stuff but we love going to street fairs with lines of merchants wanting to sell us stuff. Why? We hate high pressure sales but we love going to expos like the Big E where barkers shout out the highest pressure pitches you could possibly ever receive. Why? We…
The passion funnel is much less dirty than it sounds. For every discussion of monetization in new media, there’s an equal discussion about the amateur, the practitioner who does something for the pure love of it and not for money. However, amateurs can still take a great deal of knowledge from the professional world and…
Last night I had the opportunity to attend Radian6’s Rockstars of Social CRM. Interesting event. The panel discussion was mostly on interaction with customers, but all of the side conversations throughout the night made it absolutely epic. Some highlights: Talking with Olivier Blanchard about the ultimate evolution of social media and speculating what true mastery…
