Ever heard someone say that? How did I ever live without this? How did I ever do business without this? How did I ever make money without this? I’ve heard parents say that they never planned to have children, but now they couldn’t imagine their lives without them. I’ve heard people speak of products, of…
It’s Friday. Let’s have a little bit of fun. One of the things that makes me productive during the workday? The right audio. Sometimes the audio is training, most of the time it’s good tunes. Here’s some of what’s on my iPod while the day is flying by. You’ll notice that for the most part,…
Tony Corinda, the famous magician and mentalist, wrote in his classic textbook 13 Steps to Mentalism that there are three general topics which nearly everyone wants psychic predictions on. Knowing these makes the job of a mentalist on stage incredibly easy, as just providing the hook into any of the topics gets people talking about…
We talked last time about what marketing, sales, and product & service groups are supposed to manufacture. Let’s talk about the verbs that go with them, so that you have an idea if what you’re doing is in alignment with those verbs, and one verb in particular. Quick review: Marketing takes audience and makes qualified…
I’ve said in the past that marketing is the art of creating demand for your ideas, but in terms of something measurable and impactful, what does this mean? What does marketing make? Yes, it creates things like ads, Twitter accounts, email, etc. – but those are the tools to execute the mission of marketing. What…
Steve Jobs and gang did a phenomenal job introducing the iPad for consumers. Books! Movies! Music! Games! …but… The iPad has the potential to make sales and marketing people into legends. Take any sales demo you’ve ever done. Take any presentation you’ve ever done. Now take it on the road. Got a prospect you want…
I recently had the opportunity to spend a few hours observing (not playing, I know the house odds!) people at a casino during a business conference. What a superb experience – not as a player, but as a marketer, to see how casinos manage the end user experience for maximum profit. Imagine for a minute…
If you’ve ever played any character in World of Warcraft, you know about the diminishing returns of gear. If you’ve never played Warcraft, it works something like this: once you’ve reached the top level of growth for your character (currently level 80, soon to be 85), any gains you get to make your character better…
We hate salesmen trying to sell us stuff but we love going to street fairs with lines of merchants wanting to sell us stuff. Why? We hate high pressure sales but we love going to expos like the Big E where barkers shout out the highest pressure pitches you could possibly ever receive. Why? We…
