Summary In today's episode, I break down the biggest waste of a content marketing budget and why self-serving content falls flat while audience-centered content wins. Here's what this means for you. You'll learn how shifting from a self-centered to an audience-centered approach creates a virtuous circle where your audience gets more value than you do,…
Summary In today's episode, I break down why some companies charge for data you can get free from the government and how to think about paying for convenience. Here's what this means for you. You'll get a clear ROI framework that helps you decide between spending your time processing raw data or spending money to…
Summary In today's episode, I walk through three methods for determining which content modalities—like videos, ebooks, and blog posts—perform best for your business. Here's what this means for you. You'll gain a practical framework for measuring content ROI whether that content lives on your website or across external platforms. You'll also learn these concepts: how…
Summary In today's episode, I explore whether gated content actually works by breaking down the ROI calculations from both the consumer's and the marketer's perspective. Here's what this means for you. You'll learn a framework for deciding which pieces of content deserve a gate based on investment level and perceived value. You'll also learn these…
Summary In today's episode, I explore podcast advertising best practices with John from Marketing Over Coffee, covering the biggest mistakes advertisers make and the most common mistakes podcast hosts make. Here's what this means for you. You'll understand whether sponsoring a podcast or building your own makes more sense for your business, and how to…
Summary In today's episode, I explain how to demonstrate the long-term value of a marketing community to clients when a single campaign shows higher engagement but lower impact. Here's what this means for you. You gain a framework for proving community ROI using analytics, attribution modeling, and share-of-mind metrics that justify continued investment. You'll also…
Summary In today's episode, I tackle a listener's question about quantifying online social media interactions at conferences versus offline conversations in hallways and bars. Here's what this means for you. You'll discover why a clean apples-to-apples comparison is nearly impossible and what practical workarounds exist for proving event ROI. You'll also learn these concepts: how…
Summary In today's episode, I share practical tips for getting the most value out of virtual events as an attendee. Here's what this means for you. You'll turn virtual conferences into high-ROI experiences that deliver real answers to your hardest questions. You'll also learn these concepts: why prioritizing transient live activities matters over replays, how…
Summary In today's episode, I tackle the common claim that content marketing ROI is impossible to measure and show you exactly how to do it. Here's what this means for you. You can know the dollar value of any piece of content well enough to make smarter marketing decisions, even if you can't get a…
