Summary In today's episode, I break down how artificial intelligence can boost the effectiveness and ROI of direct mail and print marketing. Here's what this means for you. You can use AI to punch above your weight, generating stunning visuals affordably and tracking which customers actually convert from print campaigns. You'll also learn these concepts:…
Summary In today's episode, I break down how to manage brand expectations within a B2B influencer marketing program through the lens of measurement. Here's what this means for you. You gain a framework for aligning influencer activity with metrics that matter to your leadership so you can prove program ROI. You'll also learn these concepts:…
Summary In today's episode, I walk through the new edition of the Data Driven Marketers Essential Planning Guide for 2023 and show you how to use it for your marketing calendar. Here's what this means for you. You gain a week-by-week roadmap built on machine learning forecasts of office attendance so you can time campaigns…
Summary In today's episode, I share practical strategies for getting the most out of marketing conferences whether you're attending for the first time or returning after a long break. Here's what this means for you. You walk away with a complete framework for maximizing your conference ROI from preparation through post-event follow-up. You'll also learn…
Summary In today's episode, I walk through how to evaluate Facebook Ads versus Google Ads for a SaaS product and which metrics actually matter for results. Here's what this means for you. You'll gain a practical framework for balancing lead quality against acquisition cost so you can judge whether any ad channel is genuinely profitable.…
Summary In today's episode, I break down how agency owners can keep clients renewing month after month by matching the value they deliver to the value they charge. Here's what this means for you. You gain a simple framework that turns renewals into a confidence-building routine rather than a recurring sales pitch. You'll also learn…
Summary In today's episode, I break down the most common objections you face when selling data science and analytics services to companies, and why those objections usually have nothing to do with price. Here's what this means for you. You discover that most buyer pushback signals a failure to communicate value and results rather than…
Summary In today's episode, we run a content marketing Ask Me Anything where the hosts field community questions about measuring ROI, attribution, SEO changes, and team management. Here's what this means for you. You'll walk away with practical frameworks for evaluating which content actually drives revenue and how to stop wasting budget on efforts that…
