by Christopher S Penn | Jan 9, 2019 | analytics, Data, Marketing, Marketing Technology, Metrics, Reporting
Julie asks, “How do you put your analytics reports together? Excel, powerpoint, or something else?” As with any questions about tools, the answer is contingent on many factors. – What does the person have? Excel and Powerpoint are nearly ubiquitous,...
by Christopher S Penn | Apr 10, 2017 | analytics, Marketing, Marketing automation, Marketing Technology, Metrics, Reporting
Reporting. Every executive demands it. Every marketer produces it. Almost no one loves it. In this series, we’ll tackle the basics of marketing reporting, from what good reporting is to how to construct a simple report with the time-honored 6W framework in mind. Part...
by Christopher S Penn | Apr 5, 2017 | analytics, Marketing, Marketing automation, Marketing Technology, Metrics, Reporting
Reporting. Every executive demands it. Every marketer produces it. Almost no one loves it. In this series, we’ll tackle the basics of marketing reporting, from what good reporting is to how to construct a simple report with the time-honored 6W framework in mind. Part...
by Christopher S Penn | Apr 3, 2017 | analytics, Marketing, Marketing Technology, Metrics, Reporting, Strategy
Reporting. Every executive demands it. Every marketer produces it. Almost no one loves it. In this series, we’ll tackle the basics of marketing reporting, from what good reporting is to how to construct a simple report with the time-honored 6W framework in mind. Part...
by Christopher S Penn | Mar 30, 2017 | analytics, Marketing, Marketing automation, Marketing Technology, Metrics, Reporting, Strategy
Reporting. Every executive demands it. Every marketer produces it. Almost no one loves it. In this series, we’ll tackle the basics of marketing reporting, from what good reporting is to how to construct a simple report with the time-honored 6W framework in mind....
by Christopher S Penn | Mar 28, 2017 | analytics, Marketing, Marketing automation, Marketing Technology, Metrics, Reporting
Reporting. Every executive demands it. Every marketer produces it. Almost no one loves it. In this series, we’ll tackle the basics of marketing reporting, from what good reporting is to how to construct a simple report with the time-honored 6W framework in mind....