Reporting. Every executive demands it. Every marketer produces it. Almost no one loves it. In this series, we’ll tackle the basics of marketing reporting, from what good reporting is to how to construct a simple report with the time-honored 6W framework in mind. Part 6: Wrapping Up As we wrap up this series, I’d like…
Reporting. Every executive demands it. Every marketer produces it. Almost no one loves it. In this series, we’ll tackle the basics of marketing reporting, from what good reporting is to how to construct a simple report with the time-honored 6W framework in mind. Part 5: Choosing Reporting Technologies When we discuss reporting, we often focus…
Reporting. Every executive demands it. Every marketer produces it. Almost no one loves it. In this series, we’ll tackle the basics of marketing reporting, from what good reporting is to how to construct a simple report with the time-honored 6W framework in mind. Part 4: How to Set a Reporting Cadence When it comes to…
Reporting. Every executive demands it. Every marketer produces it. Almost no one loves it. In this series, we’ll tackle the basics of marketing reporting, from what good reporting is to how to construct a simple report with the time-honored 6W framework in mind. Part 3: How to Build a Relevant Report What goes into our…
Reporting. Every executive demands it. Every marketer produces it. Almost no one loves it. In this series, we’ll tackle the basics of marketing reporting, from what good reporting is to how to construct a simple report with the time-honored 6W framework in mind. Part 2: Report Audiences Imagine a movie that was equal parts sci-fi,…
Reporting. Every executive demands it. Every marketer produces it. Almost no one loves it. Why? Reporting is in a confused, bad state today. We drown in data daily. We create reports of stunning complexity and detail. Yet when we talk to our stakeholders and fellow marketers, very few people love the reporting they receive or…
