Summary In today's episode, I walk through several proven frameworks for making tough decisions, including the Eisenhower matrix, cost-benefit analysis, and the Benjamin Franklin pros-and-cons method. Here's what this means for you. You'll gain a structured approach to evaluating choices so you can stop second-guessing and move forward with more confidence. You'll also learn these…
Summary In today's episode, I explore how to align your daily actions with your ambitions and stop investing energy in things that hold you back. Here's what this means for you. You'll gain a simple framework for auditing your time so every hour moves you closer to the life you actually want. You'll also learn…
Chandni asks, “What are the new skills that marketers entering the field need to learn?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Got a question for You Ask, I’ll Answer? Submit it here! Subscribe to my weekly newsletter for more useful marketing tips. Find…
Summary In today's episode, I break down the four foundational areas every machine learning and data science learner needs to master. Here's what this means for you. You'll get a clear self-assessment framework to identify your strongest and weakest skills so you can target your professional development more effectively. You'll also learn these concepts: why…
Denise asks, “How do you help employees think analytically to determine what the data means?” Thinking analytically employs several different mental skills and attributes. All are learnable, but some people have more natural aptitudes than others. Before we can talk about helping employees think analytically, we have to define what analytical thinking is. Analytical Thinking…
Summary In today's episode, I explore what it takes to deliver real value as a speaker at both in-person and virtual events, drawing on lessons from data science, marketing, and event logistics. Here's what this means for you. You walk away with a sharper lens for evaluating events, choosing speaking opportunities, and adapting your delivery…
A friend recently asked what sorts of great B2B content marketing stuff I’ve read lately that I could recommend and I realized… I haven’t read any in a really long time. Not because there isn’t any to be had per se, but because who and what I read has diverged very far from marketing over…
Summary In today's episode, I break down what it really means to be an SEO expert and explore whether mastery across all SEO disciplines is even achievable. Here's what this means for you. You'll gain a clear framework for thinking about SEO expertise so you can build a well-rounded skill set that actually drives traffic,…
Jordie asks, “What are your experiences in offering workshops / trainings? I am looking to craft and launch workshop myself so I am super interested to hear how you did / and are doing.” Workshops and trainings are a core part of what I do, so there’s definitely a logic and process to it. First,…
Summary In today's episode, I share practical tips for getting the most value out of virtual events as an attendee. Here's what this means for you. You'll turn virtual conferences into high-ROI experiences that deliver real answers to your hardest questions. You'll also learn these concepts: why prioritizing transient live activities matters over replays, how…
