Steve from the Wicked Good Podcast points us all to this LA Times article. Short version: the RIAA wants more money, and is tired of radio freeloading off of its content library. They want to extract performance royalties from terrestrial radio just as they want for every other form of media in which their artists are played.
To which I say:
You go, RIAA! Please, please, PLEASE demand money from radio stations. Please ask for as much money as you can in your demands from ClearChannel. Please make terrestrial radio PAY!
Because this could be a major opportunity for both podcasting and podsafe musicians. Working together, working as a coalition, we can offer terrestrial radio an alternative to paying huge bills from the RIAA. The arrangement is as clear as day – free play for free promotion. I’ll tell you as a podcaster, and I’ll put it out here publicly, that terrestrial radio stations may play the Financial Aid Podcast free of charge. I hereby waive the non-commercial clause of the Creative Commons license for any FCC-licensed terrestrial radio station. Please play my stuff.
For podsafe artists – NOW would be a great time to make sure your EPK is looking great. Now would be a great time to make sure that your marketing and sales teams are on hot standby, because if the RIAA successfully overturns the federal exemption on performance royalties, simple economics will favor the podsafe independent artist over the RIAA-signed artist, but you’ve got to have your stuff together, your quality as good or better than what’s currently on commercial radio, and have pre-drafted paperwork for radio stations.
As with many empires, the downfall of the music industry empire must come from within, and they’re doing a bang up job. Thanks, guys.