We as podcasters may be missing half a million or more audience members, and we don’t even know it.

Here’s the thing I noticed all over Stockholm, and other European PodCampers confirmed in other countries – there were an awful lot of people listening. They had headphones jacked into devices all over the place.

FEW of those devices were iPods. Of the ones that were MP3 players, the iRiver T series seemed to be the player of choice.

For every MP3 player I saw, I saw 10 mobile phones being used as media devices. Mobile phones that were spinning up music, content, and everything primarily from telco carriers.

I also learned that there are an awful lot of handsets equipped to be able to listen to podcasts – most of the Nokia N and E series phones supposedly can – and that the only thing missing is a way to get the listener to subscribe easily. Right now, asking the user to key in an RSS feed is far below optimal, but if we can figure out a way to get one click subscribe working on those handsets, then podcasts can join the music on headphones everywhere.

If you had the opportunity to have your show – audio or video – on half a million more devices, to half a million more listeners, would you? And how much would that be worth to your show?

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