by Christopher S Penn | Dec 12, 2016 | analytics, Content, Marketing, Marketing Technology, Metrics, Podcasting
An old but good article on Social Media Examiner was shared recently about podcasting tips that I’d contributed to in 2012, about how to understand our podcast audience. Much has changed since that article, so I thought I’d refresh the advice for the present day....
by Christopher S Penn | Sep 22, 2016 | Marketing, PodCamp, Podcasting, Strategy
I had the privilege and pleasure to speak at Jeff Pulver’s Age of Messaging on the Net (MoNage) conference this week with my friend, colleague, and PodCamp co-founder Chris Brogan. While we covered a wide range of topics in our 30 minute discussion, I wanted to...
by Christopher S Penn | Aug 8, 2016 | Audio, Blogging, Podcasting
Last week, one of my employees said that they would prefer audio versions of content for their lengthy commute. That got me thinking – while I don’t have time to custom-record every blog post I write, I could easily generate audio versions of my blog using...
by Christopher S Penn | Mar 10, 2016 | Content, Marketing, Podcasting, Video
In this week’s Marketing Over Coffee video special, check out our suggested tips for Facebook Instant Articles, AMP tips, and much more, including some special advice you can only get by tuning in. Not subscribed to Marketing Over Coffee? Subscribe here in...
by Christopher S Penn | Sep 14, 2015 | Audio, PodCamp, Podcasting
One of the perennial questions I’ve gotten as a veteran podcaster is, “What is the best microphone for podcasting?”. There are three answers to this question. Answer 1: Like the best camera, the best microphone is the one you have with you when you...
by Christopher S Penn | Mar 17, 2015 | analytics, Marketing, Metrics, Podcasting
Podcasting has found new favor with the marketing world. Marketers are creating podcasts left and right, but are spending so much time on creating it that they forget to market it. This series is for you, so that people listen or watch your new creation. Posts in the...