Metrics Archives - Page 2 of 68 - Christopher S. Penn - Marketing Data Science Keynote Speaker

You Ask, I Answer: Best Performing Instagram Post Type?

by Christopher S Penn | Oct 29, 2019 | analytics, Instagram, Marketing, Metrics, Social media

Abi asks, “Question regarding multi-photo Instagram posts! Do they perform better than static posts?” Here’s the latest research from Trust Insights, which is about a month old. Caution: don’t choose a content type based on performance. Choose...

You Ask, I Answer: Media Value of Reddit Posts?

by Christopher S Penn | Sep 20, 2019 | analytics, Marketing, Marketing Technology, Metrics, Social media, Social networks, Strategy

Clifton asks, “Does anyone know how to calculate the media value for a post on Reddit?” This question leads towards the metric that won’t die: ad value equivalency (or cost equivalence). AVE makes the assumption that if a post performs organically,...

The Evolution of the Data-Driven Company

by Christopher S Penn | Aug 8, 2019 | Awakening, Data, Data Science, Marketing, Marketing Technology, Metrics, Strategy

What does it mean to be a data-driven company? Companies generally aren’t created as data-driven, data-centric entities from the beginning; for most companies, it’s an evolution in their culture and strategy, a journey that can take years. To become...

You Ask, I Answer: How Effective is Share of Voice?

by Christopher S Penn | Jun 7, 2019 | analytics, Machine Learning, Marketing, Marketing Technology, Metrics, Public Relations

Amanda asks, “How effective is share of voice as a measure? Is there a better way to measure PR?” Share of voice is one of my least favorite measures of media and attention for a few reasons: – It’s often denominator-blind, meaning that it rarely takes into...