You Ask, I Answer: Instinct Versus Data
Magdalena asks, “How much should our actions depend on what the numbers and indicators show us? Is there any space for what we feel works well, even if after a month or two, the results don’t prove that?” There’s plenty of room. First, consider the...You Ask, I Answer: Establishing Marketing Key Performance Indicators
Magdalena asks, “From your point of view, what are the main indicators of performance in marketing?” It depends. What is the goal of your marketing? That’s what the key performance indicator is. I define KPI as, if this number goes to zero (or the...You Ask, I Answer: Value of Social Media Posts
Matthew asks, “A client asked me to attach a dollar value to social media posts’ reach. How do you value posts? Is it just the cost of the post if you boosted it with ads?” An old enemy returns from the grave – ad value equivalence (AVE). This...You Ask, I Answer: Data Analytics, Intelligence, and Science
Yariv asks, “What are the differences between data analytics, data science, business analytics, and business intelligence?” It depends on who you ask. Thanks to consulting and marketing, these terms all have varying degrees of overlaps, and companies which...You Ask, I Answer: Google Data Studio Dashboard Best Practices
Glen asks, “What’s the best way to use Google Data Studio for marketing reporting?” While I appreciate the sentiment, there is no one best way. Rather, there are ways to think about setting up Google Data Studio that help you get the answers you want...2018 Marketing Planning Framework
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