You Ask, I Answer: Extracting Social Content Data
Ateeq asks, “I just want to be able to get some conversations around Google Analytics from Facebook and Twitter programmatically. Is there a tool that does that or should I aim to write some code in Python?” You’re looking for social media...You Ask, I Answer: Comprehensive Social Media Analytics?
Beatrice asks, “Can you recommend a tool to tie social media data and surface best performing content, campaigns, ads cost, abnormalities, and ROI?” In a word, no – at least not in the sense of a prepackaged, off the shelf product. You’ll have...You Ask, I Answer: Measuring Contest Effectiveness
Ziring asks, “I want to run a social media contest, how do I measure the success of mentions of my account and hashtag?” This is an interesting question, because measuring a contest with social engagement may not be a great business objective. While we...You Ask, I Answer: Tracking Retention with Google Analytics Cohort Analysis
Will asks, “I want to track people from a specific event and see how many return after the event is over. How do I do this?” This question has two parts to the answer. The first is appropriate tagging; without correct UTM tags, you won’t be able to...You Ask, I Answer: How to Track Facebook Without a Pixel?
Scott asks, “How do you track Facebook activity without installing the Facebook Pixel?” Companies may have good reason to not install Facebook’s pixel. The company hasn’t exactly behaved in a trustworthy way as a responsible data steward. Other...AI for Marketers Book
In this all-new, completely-rewritten 2nd Edition of AI for Marketers, learn:
- What AI is and isn't
- 5 practical applications of AI in marketing
- Key questions to ask of any vendor claims about AI
- How to prepare your company and your career for AI
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