Summary In today's episode, I walk through the top five data analytics you should track to measure SEO performance intelligently and diagnose what's working or broken. Here's what this means for you. You get a simple, linear diagnostic framework that tells you exactly where in your SEO funnel things are going wrong. You'll also learn…
Summary In today's episode, I break down whether impressions are a valid metric for measuring public relations performance. Here's what this means for you. You'll discover why a single metric never tells the whole story and how combining top-of-funnel data with revenue-linked outcomes gives you a clearer picture of PR's true value. You'll also learn…
Summary In today's episode, I walk through how to identify and measure the right PR metrics to prove public relations' value to non-PR stakeholders like a CFO. Here's what this means for you. You'll discover that PR ultimately generates just two primary outcomes—awareness and trust—and you'll see exactly how to put measurement frameworks around each…
Summary In today's episode, I explain what defines an inactive user in Google Analytics 4 and how that definition depends on what counts as an active user. Here's what this means for you. You gain a clearer understanding of how GA4 decides who counts as active so you can interpret your metrics with greater confidence.…
Summary In today's episode, I break down customer lifetime value — what it is, the formula behind it, where the data lives, and what to do with it once you have it. Here's what this means for you. You'll understand why this single metric reveals the true health of your business and helps you identify…
Summary In today's episode, I walk through how to evaluate Facebook Ads versus Google Ads for a SaaS product and which metrics actually matter for results. Here's what this means for you. You'll gain a practical framework for balancing lead quality against acquisition cost so you can judge whether any ad channel is genuinely profitable.…
Summary In today's episode, I answer Susan's question about whether qualitative or quantitative metrics work better for measuring content marketing. Here's what this means for you. You'll discover that both metric types form an iterative cycle where one spurs questions answered by the other, giving you a complete picture of your content's performance. You'll also…
Summary In today's episode, I break down when large images in email newsletters are helpful versus harmful and why rigid email marketing rules deserve a second look. Here's what this means for you. You gain a clear framework for deciding whether to keep or drop the no-giant-images rule based on whether the image serves your…
Summary In today's episode, I walk through the most important data points to track for effective content marketing and why most marketers waste their time collecting metrics they never act on. Here's what this means for you. You'll learn how to focus on one controllable metric and grow it by eight percent week over week,…
Summary In today's episode, I tackle a listener's question about whether clicks truly measure content performance and walk through a rigorous approach to evaluating content intent. Here's what this means for you. You'll gain a framework for linking content metrics to real business outcomes so you can stop guessing what works and start measuring what…
