You Ask, I Answer: Qualitative Data Analysis
Dave asks, “How do you interpret the “why”, i.e. if you see data that says actions were taken (or not) how do you determine WHY those actions were taken so you can replicate or avoid those specific marketing tactics moving forward?” No...You Ask, I Answer: How Analytics Indicates When To Change Tactics?
Jennifer asks, “How do I know, based on my analytics, when it’s time to change tactics?” For questions like this, we look outside of marketing to a discipline that is supremely well-practiced in changing tactics as soon as indicators go sour:...You Ask, I Answer: Best Practices for Google Analytics UTM Tracking Codes?
Julie asks, “What are the best practices for managing Google Analytics UTM tracking codes?” UTM tracking codes – named after their original product, Urchin (the Urchin Tracking Module)- are a mainstay of Google Analytics. UTM codes come in five...You Ask, I Answer: What’s the Right Marketing Budget?
Julie asks, “What’s the right marketing budget?” I hear this question a lot during this time of year, when marketers are facing new strategies, new plans, and of course, new budgets. The answer to this question is more complex than it sounds, and...You Ask, I Answer: Balancing Creation and Promotion in Content Marketing?
Michael asks, “How do you find the balance between creation and promotion in content marketing?” Great question – the answer is going to depend on which is more broken. Generally speaking, I’m a fan of mitigating the weakest point in any...AI for Marketers Book
In this all-new, completely-rewritten 2nd Edition of AI for Marketers, learn:
- What AI is and isn't
- 5 practical applications of AI in marketing
- Key questions to ask of any vendor claims about AI
- How to prepare your company and your career for AI
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