You Ask, I Answer: Measuring Social Media Engagement Rates
Judi asks, “When measuring engagement rate on SM platforms such as Twitter, Instagram, FB and LinkedIn, which metrics do you recommend using for an accurate measure? Is it # of engagements (likes, comments, shared) divided by post reach OR total followers OR...You Ask, I Answer: How to Measure Brand Equity?
Marcus asks, “How do you measure brand equity?” Huge question, but the answers have been well known for decades. One of the best summaries of brand equity measurement comes from the Spring 1996 California Management Review. In that review, Professor David...You Ask, I Answer: How To Do A Social Media Audit
Mariya asks, “What is a proper social media audit?” Social media audits have a simple purpose: to find out what’s working in your social media program and do it better. The components of a social media audit revolve around my social media marketing...You Ask, I Answer: What Is Data-Driven?
Judi asks, “In a recent NY Times article on analytics in media, they make a distinction between being data informed as opposed to data driven, prizing human judgement over data and not letting data like pageviews dictate content strategy. What are your...You Ask, I Answer: How To Measure Traditional PR
Emily asks, “I work in traditional PR at a multinational cosmetics company. How do I quantify my team’s performance so the CEO knows the value of our work?” Effective public relations has two primary outcomes: awareness and trust. We measure...2018 Marketing Planning Framework
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