Category: Marketing automation
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You Ask, I Answer: Marketing Technology for Monetizing Your Blog
Maria asks, “I want to start a blog with the aim of monetizing it – what platform should I use?” When you want to monetize an owned media property, you fundamentally have four different models to choose from: Display advertising, where you’re paid on traffic and clicks Affiliate programs, where you’re paid on traffic, clicks,…
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You Ask, I Answer: Evaluating Content Marketing Management Software
Peter asks, “What do you recommend for content marketing management software, especially for a B2B company?” Great question, and a very common one. Content marketing management needs to fulfill one or more of the following functions: Creation / management of creation Curation and amplification Scheduling Workflows and approvals IAM / ACL Publishing Monitoring Analytics Each…
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You Ask, I Answer: Tackling Data Privacy and Regulation
Melissa asks, as part of the IBM #WinWithAI Summit: “How can enterprises be proactive about data privacy and regulation?” Want to know why we’re having conversations about data privacy and regulation? It’s because marketing has no governance. It’s the Wild West, with CMOs buying every technology available and no one conducting the orchestra. Marketers need…
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Sneak Peek: How AI Helps Sales Professionals
According to Gartner, 30% of all B2B companies will employ AI to augment at least one of their primary sales processes by 2020. Don’t wait for the future – start implementing now, with today’s technologies. Driver Analysis Prospect and lead qualification Better sales analytics Time-Series Forecasting Sales enablement Sales forecasting Revenue forecasting Text Mining/Natural Language…
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You Ask, I Answer: Marketing Career Focus Choices
Magdalena asks, “What should be marketers’ main focus – numbers or creativity and innovation? Why?” The idea of asking someone to choose being qualitative or quantitative is inadvisable. People have natural aptitudes, and asking them to focus on something that isn’t their strength tends to yield mediocre results. The more important focus choice is whether…
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You Ask, I Answer: The Future of Lead Scoring
Sangram Vajre asks, “I’m not sure there’s a future for lead scoring, are you?” Lead scoring as we currently know it isn’t great, but it is better than complete blindness. However, lead scoring today is overly dependent on demographics and firmographics. Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download…
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You Ask, I Answer: How To Grow an Email List on a Small Budget
Jakub asks, “We have a small budget for marketing, barely more than a few dollars a month. How can we grow our email list?” Great and very common question. Let’s address what doesn’t work: spamming people. Now that that’s out of the way, let’s walk down the channels available to you. If we think of…
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You Ask, I Answer: How to Learn Marketing Automation
Seth asks, “How do you gain experience with automation software (Marketo/HubSpot/etc.) when it’s not part of your job, and there aren’t any free versions to build tests from? Or are there? Thanks!” Great question! There ARE some free and very low cost solutions you can use to teach yourself marketing automation. If you’re completely new…