Summary In today's episode, I break down how to write a focused job posting for a director of digital marketing and what belongs in it versus what counts as overkill. Here's what this means for you. You gain a hiring process that attracts the right candidates, filters out mismatches early, and saves money by avoiding…
Michelle asks, “If you could give one piece of advice to small businesses as they prepare for the recovery, what would it be?” This is more of an economics question than a marketing one. In the Great Recession, the single most important thing for any business was cash flow. Positive cash flow meant you stayed…
Sarah asks, “QUESTION: WITH SO MANY OF US WORKING FROM HOME RIGHT NOW, HOW DO YOU COMMUNICATE AVAILABILITY TO YOUR CLIENTS AND SET EXPECTATIONS ON RESPONSE TIME?” Use great calendaring software that offers allocated blocks of time. You set your working hours first, then set up what size windows you want to offer. Your calendaring…
Summary In today's episode, I tackle how to control your calendar and set client response time expectations when working from home. Here's what this means for you. You gain a practical framework for reclaiming your time, enforcing boundaries, and turning scheduling software into a system that protects you from overload. You'll also learn these concepts:…
Amber asks, “How do you prepare for client meetings/calls when presenting deliverables? I tend to write down everything that I want to say as my thoughts get murky and I tend to stumble over my words. Is that juvenile? What is the best way to prepare?” A few steps make this easier over time. First,…
Summary In today's episode, I walk through how to build marketing governance documents for your most common marketing functions. Here's what this means for you. You get clear, findable records of your goals and data so vendors and new hires can hit the ground running instead of starting from scratch. You'll also learn these concepts:…
Mads asks, “What do you feel is the number 1 most important management lesson that you have learned?” Believe the data, doubly so if you pulled it yourself. This requires massive amounts of self-awareness and getting comfortable being uncomfortable, especially with change, especially when the data tells you something that opposes your emotional investments. Watch…
Summary In today's episode, I share the number one most important management lesson you can learn, which is believing the data even when it challenges what you want to be true. Here's what this means for you. You gain the ability to make sharper marketing, hiring, and strategic decisions by trusting what you measure instead…
