by Christopher S Penn | May 4, 2020 | Business, Economy, Finance, Management, Marketing, Strategy
Michelle asks, “If you could give one piece of advice to small businesses as they prepare for the recovery, what would it be?” This is more of an economics question than a marketing one. In the Great Recession, the single most important thing for any...
by Christopher S Penn | Mar 30, 2020 | agencies, Business, Client Service, Management, Marketing, Productivity
Sarah asks, “QUESTION: WITH SO MANY OF US WORKING FROM HOME RIGHT NOW, HOW DO YOU COMMUNICATE AVAILABILITY TO YOUR CLIENTS AND SET EXPECTATIONS ON RESPONSE TIME?” Use great calendaring software that offers allocated blocks of time. You set your working...
by Christopher S Penn | Sep 30, 2019 | Client Service, Customer Experience, Customer Service, Management, Marketing
Amber asks, “How do you prepare for client meetings/calls when presenting deliverables? I tend to write down everything that I want to say as my thoughts get murky and I tend to stumble over my words. Is that juvenile? What is the best way to prepare?” A...
by Christopher S Penn | Sep 3, 2019 | Management, Business, Leadership
Mads asks, “What do you feel is the number 1 most important management lesson that you have learned?” Believe the data, doubly so if you pulled it yourself. This requires massive amounts of self-awareness and getting comfortable being uncomfortable,...