Summary In today's episode, I walk through how to build technical and statistical skills for marketing data science even when you start with strong business knowledge. Here's what this means for you. You'll discover that learning the math first, then the tools, prevents wasted effort and helps you make smarter technology choices. You'll also learn…
Isabel asks, “I’m sheltering in place in the Bay Area and thought it would be a good time to up my skills through an online class —specifically in digital advertising but also digital marketing in general. I work at a non-profit theater so I’m looking for very practical stuff to help our small team (assuming…
Summary In today's episode, I answer Paul's question about what I would study if I were entering college today, knowing what I know now. Here's what this means for you. You gain a candid look at the four skill pillars that matter most for AI and data science, along with honest advice about learning styles…
Summary In today's episode, I walk through a four-step roadmap for building data science skills from scratch without spending a dime. Here's what this means for you. You can tap into free tools, courses, and real-world challenges that companies offer because of the massive talent shortage in data science. You'll also learn these concepts: how…
Summary In today's episode, I walk through how to build a burning question before attending a marketing conference so you get real value from the experience. Here's what this means for you. You learn a focused framework that turns vague conference attendance into actionable answers for your most pressing professional challenges. You'll also learn these…
Summary In today's episode, I challenge you to ask a bold question you cannot yet answer and explain why that discomfort unlocks professional growth. Here's what this means for you. You break free from risk-averse workplace culture and open doors to deep learning by openly admitting what you do not know. You'll also learn these…
Monina asks, “What do you currently do for professional development? What do you look for?” I practice what’s called inquiry-based learning, or problem-based learning. This particularly methodology comes from the medical world; in the 1960s, students at McMaster University pioneered it in response to rote memorization (though the technique is timeless). Inquiry-based learning brings together…
Summary In today's episode, I break down how I approach professional development through inquiry-based learning and why it works particularly well in agency life. Here's what this means for you. You'll discover a learning methodology that builds deep practical experience and a portfolio of real casework even before you land paying clients. You'll also learn…
Summary In today's episode, I walk through how to conduct a skills inventory so you can map out what you know and what you don't as a marketer. Here's what this means for you. You gain a simple method for spotting blind spots and choosing what to learn next, which sharpens both your expertise and…
