Summary In today's episode, I explore the spectrum between collectivist and individualist mindsets and show when each one drives the best results. Here's what this means for you. You gain a clearer lens for matching the way you and your team operate to the type of problem you're actually trying to solve. You'll also learn…
Summary In today's episode, I tackle Jake's question about keeping tone of voice consistent between sales and marketing teams. Here's what this means for you. You protect your brand promise and customer trust when you unify messaging across every customer touchpoint. You'll also learn these concepts: why tone gaps reveal missing governance rather than personal…
In this piece, let’s talk about quiet quitting and its opposite, ambition. What is quiet quitting? What is ambition? Quiet quitting is a trend that is described as people doing only the minimum required in their jobs. It is about setting boundaries and saying that an employer does not have the right to demand extra…
Bonnie asks, “what does a CMO want to see from their Agency in 2022?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Machine-Generated Transcript What follows is an AI-generated transcript. The transcript may contain errors and is not a substitute for watching the video. Christopher…
Summary In today's episode, I explore the responsibility that comes with having a platform and using your voice for important issues beyond just selling products. Here's what this means for you. You'll see why speaking up on issues you care about isn't only morally right but also aligns with your own self-interest and your business…
Summary In today's episode, I walk through how to master job interviews from both the hiring manager and candidate perspectives with practical advice for each side. Here's what this means for you. You gain a repeatable framework that treats interviewing as data collection so you make hiring decisions based on real signals instead of gut…
Summary In today's episode, I explore why business jargon like "decisioning" and "let's double click on that" bothers people and what the real problem actually is behind the words. Here's what this means for you. You learn to spot when language hides, deflects, or excludes rather than communicates clearly. You'll also learn these concepts: how…
A fireside chat with Christy Hiler, president and owner of Cornett and UntilYouOwnIt.com, a movement focused on increasing the number of women-owned marketing and advertising agencies. Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Got a question for You Ask, I’ll Answer? Submit it here!…
Conor asks, “What opportunities and/or hurdles do you see on the horizon in the next 6-12 months that will influence leaders decision making ability?” Can’t see anything? Watch it on YouTube here. Listen to the audio here: Download the MP3 audio here. Got a question for You Ask, I’ll Answer? Submit it here! Subscribe to…
