Category: IBM
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You Ask, I Answer: Tackling Data Privacy and Regulation
Melissa asks, as part of the IBM #WinWithAI Summit: “How can enterprises be proactive about data privacy and regulation?” Want to know why we’re having conversations about data privacy and regulation? It’s because marketing has no governance. It’s the Wild West, with CMOs buying every technology available and no one conducting the orchestra. Marketers need…
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#WinWithAI: The Foundation of AI is Great Data
In today’s episode, we review the 4 main challenges facing enterprises with data: Volume Veracity Variety Velocity AI is built on data; poor data leads to poor machine models, which leads to poor outcomes. What’s the solution? The Trust Insights 6C Framework for Data is what every company must implement to prepare for AI: Clean…
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#WinWithAI: The Journey to AI
As part of the upcoming IBM Win with AI Summit, I’m tackling some questions about how companies can make AI work for them. In today’s episode, we look at the journey to AI using the Trust Insights Enterprise AI Journey Framework: Data foundation Measurement & analytics Insights & research Process automation Data science Machine learning…
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You Ask, I Answer: How to Get Smart on a Client’s Industry Fast
Monica asks, “How do I create good content for an industry I’m unfamiliar with?” I had a colleague in the PR industry who called this getting smart, fast, and she used the time-honored technique of reading and researching via Google, news sources, and social media subject matter experts. This is a time-tested approach that works,…
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You Ask, I Answer: How to Set Google Analytics Goals for B2B2C
Josh asks, “I work at a company that doesn’t sell direct to customers. We sell to distributors who sell to big box stores who sell to the customer. How do I set up goals in Google Analytics?” Terrific question – and a challenging one. This is similar to setting goals for a massive organization which…
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IBM THINK 2018 Wrapup Video
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Let’s look back at IBM THINK 2018. What were the big things, the eye-catchers, the thought-starters? Amazing New Technologies Quantum Easier to Use Technologies Watson Studio Watson Discovery The New ABCs AI Blockchain Cloud Data Encryption Watch the 9-minute video for the full review: Can’t see anything? Click here to watch it on YouTube.
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THINKing Out Loud: Deep Learning For All
In my last full day on the IBM THINK campus, I got a chance to learn about Watson Data Kits, the pre-trained models that help bootstrap AI projects faster, and the new Watson Studio. Watson Data Kits are cool – they’re like pre-built templates that help get a project off the ground by not having…
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THINKing Out Loud: The Importance of Practical AI
My summary of Day 3 at #THINK2018: Sales lessons learned from an IBM sales exec Facebook Live sessions coming up Inevitable Disruption talk Practical applications of AI The last is the most important. AI will never reach its fullest potential if people don’t understand the value it delivers. Let’s commit to simplifying AI and focusing…
