Summary In today's episode, I walk through what dark data means in marketing analytics, how to spot dark traffic in Google Analytics, and practical steps to recover unattributed visits. Here's what this means for you. You gain a clear framework for diagnosing whether hidden traffic is undermining your decisions and learn concrete ways to shrink…
Guilherme asks, “In the acquisition report, when it’s on the user tab, it’s listing the channel that the those users came through on: A – their first visit ever B – their first visit within the selected timeframe C – the last visit ever D – the last visit within the selected timeframe E –…
Summary In today's episode, I walk through easy wins for adopting Google Analytics 4 alongside your existing GA3 setup with practical tips on configuration, analysis, and change management. Here's what this means for you. You'll learn how to ease the migration to GA4 without breaking your current analytics so your team can adapt gradually instead…
Guilherme asks, "Can I ask you something about platform type? I ran facebook ads to my website, shouldn’t my traffic be split between the 3 types fo platform (web, android and ios)? I only got Web…" There’s a bit of a mixup here. Let’s dig into some of the nomenclature of Google Analytics 4 to…
Karalyn asks, “In a situation where the marketing tweet did not have a higher engagement rate, but did have a higher impact, how do you show that community value to a client?” Community value is measured over the long-term, which means first educating the client on the value of a community. The day you plant…
Summary In today's episode, I walk through how to diagnose and fix website UX issues using tools like Microsoft Clarity, Hotjar, and Crazy Egg. Here's what this means for you. You gain a systematic approach to improving conversions by focusing first on the pages that already drive revenue rather than tinkering randomly. You'll also learn…
Onurcan asks, “I would like to kindly ask a question about that I’m tracking that one of the mobile native app android version in Google Analytics. Why is Screen Resolution show as (not set) in my Google Analytics reports?” This one’s straightforward, and it’s likely due to your implementation of GA for mobile apps. You’re…
Summary In today's episode, I explain why screen resolution shows up as "not set" in your Google Analytics reports and walk through the fix using Google Analytics 4 for mobile app tracking. Here's what this means for you. You'll finally see what devices and screen sizes your mobile app users rely on so you can…
Josh asks, “In GA4, how do we properly understand the paradigm shift when it comes to filters? In the past, we could provide access to data across numerous groups just by setting up a filtered and customized view for users – but that looks like it has all gone away in favor of data streams.”…
Summary In today's episode, I explain the paradigm shift in Google Analytics 4 around filters and reporting workflows. Here's what this means for you. You need to rethink how your team delivers insights because GA4 now treats analysis and visualization as separate functions, pushing more work onto analysts. You'll also learn these concepts: why GA4…
