Deborah Carver made this excellent point in one of her posts – that theory is great, but until you tackle real problems, you don’t know the capabilities and limitations of the tools you’re working with. This is doubly true of today’s generative AI models. Jay Baer and Nicole Leffer both asked a related question –…
Summary In today's episode, I examine whether artificial intelligence will replace SEO and how search habits change. Here's what this means for you. You can adapt your digital presence to remain visible as users move toward generative AI tools. You'll also learn these concepts: how agentic AI triggers web searches to improve accuracy, why you…
Summary In today's episode, I examine how AI art interacts with search engine keywords and user experience. Here's what this means for you. You can use generative tools to replace mediocre, generic content with higher-performing visual assets. You'll also learn these concepts: how search engines use profile data to add context to prompts, why machines…
How do I go to the doctor in the age of generative AI? In the old days, we’d just go to the doctor’s office. We’d have a vague recollection of the past, and we’d have whatever was current on our minds when we met with our primary care physician and care team. That meant they…
Summary In today's episode, I discuss how content marketers can protect their organic traffic from Google's generative AI overviews. Here's what this means for you. You can shift your strategy from providing mere answers to offering unique experiences that machines cannot easily replicate. You'll also learn these concepts: why focusing on experiences beats providing static…
Almost Timely News: 🗞️ Cognitive Offloading and AI (2025-09-28) :: View in Browser The Big Plug 🇬🇧 There are only 2 seats left for my full day workshop in London, England, on 31 October! 👁️ Register for our new online course, the AI-Ready Strategist, now available! Content Authenticity Statement 100% of this week’s newsletter was…
See if you can answer this question. Astronomers are studying a star with a Teff of approximately 6000 K. They are interested in spectroscopically determining the surface gravity of the star using spectral lines (EW < 100 mA) of two chemical elements, El1 and El2. Given the atmospheric temperature of the star, El1 is mostly…
Summary In today's episode, I explore the risks of hallucinations in deep research AI and provide strategies to mitigate them. Here's what this means for you. You can leverage deep research tools more reliably by learning how to guide them with precision. You'll also learn these concepts: how precedence rules resolve contradictory data, why specific…
Summary In today's episode, I walk through the sprawling ecosystem of Microsoft Copilot and unpack what its many versions can and can't actually do. Here's what this means for you. You gain the clarity to decide whether Copilot is worth your time or whether competing tools would serve you better given your situation. You'll also…
