So What? A Walkthrough of Microsoft Copilot

Well, hey everyone, happy Thursday. Welcome to So What the Marketing Analytics and Insights Live Show. I can't believe it's already Thursday again. I feel like we were just here. It does feel like that.

Um this week we are doing a walkthrough of Microsoft Copilot, which I'm I'm actually really excited about because I've heard a lot about it, but because we are a Google shop and not a Microsoft shop, I personally have not had a lot of opportunity to see what's inside Microsoft Copilot. So I'm actually really excited to see like if there's anything else that we should be thinking about, what it can do, but also so that we can speak more intelligently about it to our customers and our audience. Because one of the things, if you don't know, Trust Insights for the most part, we are technology agnostic, meaning we don't necessarily specialize in one tool or platform. Microsoft Copilot being one of those tools. So Chris, where would you like to start today?

Well, let's start with um the the whole genesis for this episode, which really was uh every single uh webinar and keynote and stuff, we get asked this question can I use Microsoft Copilot? And it's to the point where this is the stock slide that I now use uh in these talks about whether or not you can use copilot. And yeah, it copilot really is the Pepsi of uh gender AI tools. It's okay. Uh it's not wait a minute.

Nobody ruined this ask me. I prefer Pepsi over Coke every day. So nobody asked me. I'm offended, I am a personally offended by this slide. Well, it was a qu it was completely personal.

It was a totally personal attack. Um one of the challenges with well, there's there's a lot of challenges with copilot. Um they have the same problem that Google does with Gemini, in that Microsoft has gone and named everything co-pilot. So you have Microsoft Copilot, you have Microsoft Copilot Pro, you have Copilot for Office 365, Copilot for Office 365 Enterprise, Copilot for Office 365 Government Cloud, uh Copilot for Sales, Copilot for Finance, Copilot for marketing, uh, you have GitHub Copilot. As a result, although I forgot copilot for Windows uh 10, copilot for Windows 11, yeah, it goes on.

Um so like because Google did the same thing, you know, Gemini is in all this, like it's not the same Gemini. Copilot is exactly the same thing. It's Microsoft has treated it like Nutella, tried to put it on everything, and it is it it doesn't always go. So when people ask us about Copilot, they're they're typically asking about um two major versions. The first is the consumerslash consumer pro version of Copilot that anyone can access.

And then the pro consumer version is $20 a month. However, this is not the version that most people are talking about when they're talking about it to us. What they are talking about is the M63 M365, the Microsoft 365 Copilot, which is a different animal. Whereas the consumer version is not. What capabilities have you have to be clear about which version of copilot you're using?

Which um like you started talking, and I'm like, whoa, whoa, whoa, whoa, whoa, whoa, whoa. Like, what is happening here? Naming products is not that hard. I don't understand why these enterprise companies, I mean, John, I can say you're probably like, oh, this is they're doing it wrong. Like, it's not that hard.

Why do they get it wrong? Uh let's rant for a second, John. Yeah. Well, it's when we were talking about this show and this came up, I was like, oh, he's obviously gonna be talking about copilot for GitHub. Like he wouldn't be talking about copilot for Microsoft.

So, like, what is this all about? And uh, so I'm excited to get a you know a look at the whole thing. But yeah, this is just like classic branding disaster of you know, everybody thinks everything's the same thing, and it's you know, I guess it's it's the same as calling everything AI, you know, it's just like, oh yeah, with AIs baked into everything, just check out what we've got. So uh yeah, I yeah, I'm glad we've got a guide to this dumpster fire. I guess that's the short version.

So if I'm if I'm following correctly so far, Chris, a lot of our clients will come to us and say, Hey, I just realized we have co-pilot, but they are likely a Microsoft shop with 365 copilot, not the personal version, which is probably akin to a chat GPT or a Google Gemini, that you don't have to have the rest of the product suite in order to get the free version of this. Whereas 365, and if we just want to like for the sake of the show, I'm just gonna call the corporate one 365, and the other one is just co-pilot. Is that enough of a distinction? No, no, no. Well, no, you're shaking your head, but I'm saying the one that's baked into 365, when we're talking about that one, I'm gonna refer to it as 365.

Okay. And then when we're not, we're talking about copilot, which I under I'm fully aware that that's not the branding. I'm fully aware of that. That's not what I'm saying at all. I'm saying for the sake of this show and us to not get confused, the one that's baked into Microsoft is 365.

The one that's not, we'll just call Copilot. Sure, sure. Um of the other things is that the consumer version also has labs, which if you're a user of Google's Gemini and you have Gemini consumer version, it has access to more advanced features than Gemini for Workspace because of uh the restrictions on the workspace product. And here's why the 365 product um has to be certified for enterprise, uh which means it has to pass a minimum, you know, some compliance tests, it has to have the safety built in that Azure customers expect, uh which are Microsoft cloud users, uh, that governments and healthcare facilities and all these different uh uh groups would need of any software tool. So as a result, the the 365 co-pilot is much more limited in terms of what it can do uh because it has to have it typically does lag behind the consumer version uh in features uh and the unsurprisingly for Microsoft, some of the features that are built into the consumer version, you have to pay extra for in uh the the 365 version.

So that off the bat makes it even more confusing. And then as I said at the top of the show, um, if you want to build really good AI agents, you have you can build crappy agents right inside 365 copilot, but you can also pay extra for copilot studio, um, which will allow you to do things like connect your agents to your SharePoint. And of course, as John mentioned, there is GitHub Copilot, which is owned by Microsoft, which is a coding tool, and then you have 365 copilot customized agent versions for all of the different uh verticals that you might want. So these are their pre-baked agents, and then the GitHub version, I understand the that third tab that you showed, that is akin to you showed this a few weeks ago, and I forget the name, but so obviously N8N does this as a third-party tool, but Google has their version of it. Uh Opal.

Not what is it called? So Google Opal, yes. Opal, yes. So this is akin to Google Opal. You know what?

Sort of well, in I'm I'm going high level here just to give people context. I'm not saying it's one for one. Um but so like in Copilot Studio, there are agents, which are like GPTs, but then there are flows, which are like N8N. Right. Okay.

Um, and all that's extra. Um, so what are the basic features available in the 365 version of Copilot, which is the one that most people are gonna have? You have you're gonna have three basic sets of functions, uh, four sets. Um, you have agents, which are their version of GPTs or gems or clawed uh projects, if you're familiar with those. You have conversations, which are regular chats that you have, just like you chat with chat GPT, and then you have pages, which are an exceptionally confusing, terrible implementation of the canvas that you're used to in Chat GPT or Gemini.

Um and then you have uh from in here, you have things like apps and stuff that you can uh create from either uh integrate or create from your system. So those are the four major functions inside of the 365 version of Copilot. The thing that most people use most of the time is straight up chat. Like, how do I have a conversation with this thing? And it supports all the stuff you would expect it to.

Like, can I upload stuff from my my workplace? Can I upload files? Can I upload images? Yes, you can do all those things. Um, and it can in general do most of the things that uh any other service does.

However, one of the things that's especially unclear, copilot in the 365 version does not allow you to immediately select a model in the way that the consumer version does. So in the consumer version, you have three choices. You have the behind the scenes Microsoft fee, uh Microsoft V4, Think Deeper, which is V4 reasoning, and then OpenAI is GPT 5. They don't tell you that, they just tell you uh fast, slightly smarter, and then actually smart. In wait.

Yeah, I was just like words, words, words, words. Not even that. If you go back to the consumer version for a second, so in the consumer version of Copilot, one of the models that I can choose is OpenAI's GPT-5. That's right. Okay, so you just said there's a bunch of different flavors that are on there.

But classic UI, like there's no explanation of what any of those are. Like basically, you need somebody to tell you or just get lucky on the roulette spin. No, and I get that, because that's the same problem with Gemini. My problem with this is that it's open AI's model that co-pilot is just like, hey, sneaky sneaky, let me get someone else's model in here that they did the work for. Like this isn't even ours.

Well, Microsoft, as one of the largest investors in open AI, has that's was negotiated as part of that. Gotcha. That just like that one gave me pause. I was like, wait a second. Yep.

But I don't need to use Copilot to get GPT 5. I can use OpenAI to get GPT 5. That's correct. So but you'll see the same level of model confusion even in open AI. So if I go into to Chat GPT, it now has auto instant thinking.

Uh so you can get you get the same level of confusion, like, okay, well, what should I use? Right, because that's only clear to the developers. Auto instant and thinking means nothing to a consumer. Right. Behind the scenes, auto is a model router that chooses the model for you based on your prompt.

Instant is GPT-5 mini, and thinking is GPT-5 medium or GPT-5. Uh so uh GPT-5 medium, because pro is GPT-5 high, uh, behind the scenes. You can't see that. In Microsoft Consumer Copilot, it's V4, V4 reasoning, and GPT-5. And in 365 Copilot, you don't get a choice.

Microsoft routes it for you behind the scenes. With the exception of the try GPT-5 button, which when you push and turn that on, now allows you to use GPT-5 inside the 365 version of Copilot. Which of course is from a UX perspective on a different side of the screen than every other. Okay. Yep.

Yes, because they don't really want you using that because it costs them money. Right. Um, John, I don't know about you, but I always go into these live streams thinking I at least stand somewhat of a chance of understanding what's happening. But like this, we haven't even done anything yet. And I'm my brain hurts.

Yeah, no, the mess is all over the place. Well, and the one I really love is when they don't let you pick. And so it's basically like if you show up and you're like, well, I'd really like some stake. They're like, well, you're only at the hot dog plan. Like, I'm sorry, buddy, you're not getting a quality answer for that.

So the fact that you like don't even have any control about how good or how deep the analysis is gonna be. But it, you know, and that's the trade-off, too, right? Is you either have an unintelligible list of options or you have them just make the crappy decision for you. Those are the only two paths really on that. Mm-hmm.

So let's take a look at at the difference between the two of these. Um, we'll give, we'll I'll turn off GPTF, GPT-5 first, and we're gonna give this an admittedly absolutely awful product. We're gonna say, write a blog post about the importance of B2B marketing in 2025 with an emphasis on community building. Right. So very simple, straightforward prompt that is going to uh deliver just absolute garbage.

Uh, and that's by design. So here's what the Microsoft 365 co-pilot comes up with. And we're gonna kick off the same thing with the quick response version and the consumer version, and we can look at the two side by side. Maybe I think it just evaporated. There it is.

Um, the new era of B2B marketing in 2025, why it's evolved, the power of community, four bullet points there, how to build it, examples and final thoughts. And we go in this version, the consumer version, why it's all about community, the shift transactional relation, communities competitive advantage, lots more emojis, um, metrics that matter, and final thoughts. So those are functionally reasonably about the same. I mean, there are syntactic differences and stuff, but they're they're not wildly different. I don't I can't process that quickly, so I'm just gonna take your word for it.

Like I said, the the most glaring thing is the consumer version throws a lot more emoji in it, um, which which I find entertaining. Now, where this starts to get interesting is when you start to use, let's let's start a new chat. We'll turn on GPT-5 and we'll give it the exact same prompt. Now let's start over here, start a new chat, switch to GPT-5. This should be almost identical because of the nature of the model.

So, why it's the new growth engine, you get three bullet points up front, um, building benefits building, and final thoughts. Why it matters benefits, uh, building. So structurally, there's there's obviously format differences, and you but you can see even in in this version of Copilot, you get all those emoji, you do not get that in here. And in this version, you get citations from where copilot was trying to fish up data. You do not get that in the consumer version.

So this one is automatically has a different set of system prompts that creates a different output. Okay, but again, not like 365 isn't available to everyone. Like, if I don't have a 365 account, I'm not getting copilot 365. Correct. Okay.

I just want to make that clear because we're showing them side by side, and I just want to be clear that like you may not have access to the 365 version. Please stop scrolling. Um making me very, very dizzy. Uh the consumer version is the version that you would have access to as a non 365 user. And I think that's where, like, for my own sanity, I'm like, I just need to make sure I understand why we're looking at the two together, and one of them might just be forever out of reach for me.

Right. So when people say, Hey, can you uh can you help us understand how to use AI at our shop? And we say, Well, what do you have? And they say, Microsoft Copilot. We do have to be very clear, okay, which version do you have?

One of the things that can be challenging with Copilot, depending on the version you have and your subscription level is that it may make decisions based on what it can pull out of your SharePoint or other document repositories first, because it does have the ability to query your enterprise internally if you're paying for those features. And so you can still you can get even more different results based on the data you have. So one of the things that we always advise people to do with Copilot is make sure that the administrator has done a good job of sandboxing it as to what files it's allowed to have access to and that the data custodian at your organization spend some time cleaning things out every now give the old SharePoint a spring cleaning because if you have you know the copilot completely just throw up the door and say hey copilot you can have anything you want inside our company it may start pulling out data that's 20 years old that is a whole different episode because as someone who has developed in SharePoint uh almost 20 years ago I can tell you that yeah the the way that it's set up when someone sets up a SharePoint instance for a company for the first time you know they have big aspirations and this is the folder structure and this is how it's going to look and this is where stuff is going to kept and then fast forward six months and it's a hot mess. Like we set up our Google Drive in a very clear way and my God, I cannot get anybody to follow said structure, and there's only four of us. I cannot imagine.

No, I can't imagine, because I've been there how messy it is uh with a you know enterprise size company. Um, a question that just came in is, but it could still hallucinate with internal company data. Yes, I assume, meaning like if you set SharePoint three uh, sorry, Copilot 365 on top of your SharePoint and say only use company data, it could still hallucinate. Absolutely. It absolutely can do that.

In fact, depending on the quality of the data that you have, it might hallucinate more. Because under the hood, it uses the Microsoft Graph, which is Microsoft's internal knowledge base of your data as its retrieval mechanism to figure out what data to pull from. So if your SharePoint is filled with junk, yeah, it's not gonna go well. Um, so though you know hallucinations are when a model tries to fulfill a request and it either doesn't have the information or has wrong information that is statistically probable but not factually correct. Um, when that uh internal data could be worse than what you have externally.

A real simple example would be if you let's say you have a blog and you have a bunch of a blog drafts in your SharePoint somewhere, and they're all were binned. You're like, nope, these are all terrible, we're never gonna use these. If you didn't exclude that directory of crap blog posts you were never going to use, and you came to your 365 cop and said, Hey, let's write a blog post about this, and it semantically matched some of the stuff in your crappy drafts folder, you're now recycling parts of your crappy drafts. Well, and it's that actually sounds like uh something that could be easily overlooked as oh, we need to clean this out because how many of us have received you know a document with the title and then underscore version one, underscore version two, underscore final, underscore no really this is the final. And so, but where it ends from where it started is very different, but all of those versions live in the same place, they all live in you know, SharePoint or Google Drive or wherever.

And if we're talking about SharePoint, like nobody's going back and cleaning those things out. Yep. So that's chat, pretty straightforward. Um, the next thing would be agents. So they're not available in this ver in the consumer version, right?

Um, you can set up actions, but you can't build agents in the consumer version in the um 365 version, you can create agents, and you can do it in one of two ways. You can do it in the built-in uh co-pilot studio mini agent builder, which is what you're seeing here. This is kind of a misleading term. These are not agents, these are just mini apps, they're like GPTs. Um, so if you've built a GPT, like you we built KD GPT once upon a time, um, that's exactly what this is.

However, there are some restrictions on this version. Uh the in specific the knowledge uh section here requires publicly viewable URLs as sources. So in this version of a copilot agent, you can't upload documents to it. Um which right. Um the more I learn, the less I want to know.

However, if you insert the credit card and you go over to full version of Co-Pilot Studio and you start a new agent there, the cop the full Copilot Studio allows you to add knowledge from things like public websites, your SharePoint, your data version, Dynamics 365, all the different knowledge sources within your organization. So you can uh in this version uh or upload files as well. Um so you can in the in the paid upgrade version of Copilot Studio build that kind of agent uh that would match chat GPT's GPT capabilities. I would just as a quick plug, highly recommend before you start inserting the credit card and getting all the bells and whistles run through the five Ps to see if you even need it. Uh because this is something that Microsoft is notorious for okay, you're a 365 customer, so you get Word, Excel, PowerPoint, and uh some other OneNote program that hardly anyone ever uses.

Oh, but what you really need is Visio. Okay, now you're gonna have to insert the credit card. Oh, Visio doesn't do what you want. Okay, let's go find some other product that we have in our suite, and you have to pay for that on top. Like, I really would encourage you to first run through the five Ps to see if you even need agents the way Chris is talking about them, or if you're actually just looking for, you know, your custom GPT, your gem, your artifact, whatever it is.

Well, and so and these are not agents as we've seen them defined on other platforms where they go out and grab data, right? Like this you're still limited to what you put in there. No, these are GPTs. I mean, that they just Microsoft couldn't call them that because OpenAI kind of uh cornered that particular term. Okay.

Well, that's good. So they took another term to flood it up. Exactly. So the third section is pages. So pages are a really bizarre, not great implementation of the canvas.

So if you've used Canvas in Gemini, if you use Canvas and Chat GPT, if you've used uh artifacts in Claude, Copilot has pages. However, the way they work is completely unintuitive and doesn't make a whole lot of sense. So here's an example. Um we're gonna go right back to where we started. Say we're gonna say write a blog post about the importance of BDB marketing, put the content in the page.

And let's have it do its its terrible thing. Uh when you work with pages, it allows you to edit directly in the page itself, which you can do in the others, but it doesn't always follow instructions. So here it has decided I instead I've made a Word document for you. Uh but you can, if you wanted to edit that by manually adding it to the page. And then you can manipulate it there.

You know, I I started this episode saying I was excited to see what Copilot was all about, and I regret everything. I want to just like, you know, met in black my brain and forget I've learned any of this. Like closing the door in all seriousness, like it's helpful to understand because it is so backwards from what everyone else is doing. I can now have more empathy for users of Copilot who are like, this is all we have to work with. And they're seeing like all the bells and whistles and shiny things of like Gemini and Claude, and that's just out of reach for them.

So this is actually incredibly helpful to get a better understanding of. Um question from a LinkedIn user. Uh, does Copilot 365 andor consumer supports projects similar to Chat GPT? Uh the answer to that question is depends on your subscription level. Um if you have a co-pilot 365 plan that includes co-pilot notebooks, you can use a copilot notebook, and this account does not have access to that.

Um in a way that is similar to a project, but it is not the same. It's co-pilot notebooks are kind of like a imagine uh the least competent parts of Notebook LM with the least competent parts of a chat GPC project. That would it's like the worst of both worlds. That's kind of what a copilot notebook is. I gotta run out and use that.

Yeah. This is I mean, this just gets better and better. All right, let's keep going. Um, and so those are the major sections. Pages, ages, and conversations of what's available.

Now, in the agents, the one thing that is somewhat nice is that there are a bunch of pre-baked Microsoft made agents that you can import that you don't have to spend a whole lot of time configuring. And this is in the 365 version? This is in the 365 version. So you have ones that might be built by you know it's shared within your organization. You have pre-baked coaches and stuff like that.

So you have you have some things that you could import. For example, there's an Asana agent you can bring in, which by the way, uh agents, depending on the agent from the agent store might also cost you extra money. Uh you survive. Um then you have uh co-pilot variants that can live inside of Office apps. So if I were to open up Microsoft Word and create a blank document here.

It's me. And now I have a co-pilot in uh a co-pilot variant inside Word that where if you've used Gemini inside Google Docs, it's i identical. It is just as dumb as Gemini and Google Docs. It is um, there's a version for this that that works with Outlook that is just as terrible as Gemini and Outlook. Um, so they're the co-pilot here is different than the co-pilot here.

Uh so it uh as before, these are all things that are um they slap the label copilot and everything, but it's it's not the same models, it's not the same infrastructure. What about images? Copilot does support the ability to create images, I believe. Let's give it a try. Um last year and again, you're looking at 365.

Yes. So let's create an image of a gray Newfoundland sitting at a modern office desk reading the news and sipping an espresso. Now let's see if it can create an image inside the 365 version. Here it comes. Well, what about the consumer version?

I was gonna say, let's try the consumer version. Now, with Gemini, for example, or even I think with OpenAI, there's like a toggle that you can hit to say create image versus uh just giving it a regular chat. Like if you want to create something in a canvas, you want to create an image, like it sort of gives it that little bit more of a direction, whereas it looks like copilot doesn't have that kind of functionality. Not in the 365 version, that's correct. It really does not want to do an image of a great Newfoundland.

I don't know why. But in the consumer version, does it have that? Um sort of not really, no. No. Okay.

But that's also helpful to know. Well, you can tell go ahead. Uh, you can tell based on the way that it is rendering this that it is using one of OpenAI's image renderers. So there's your Newfoundland sipping espresso. Yes.

That you know what? I'll take it. That's passable. That that is passable, but 365 for whatever reason just can't do that. But that's also helpful to know because that's gonna be a constraint for a lot of 365 co-pilot users, because all of these other tools, see right there, create an image.

It is very easy UI. Right. In fact, I wonder, just out of curiosity's sake. Uh well, that's different. I also, and this again, this is maybe a question that I would pose in our free Slack group, Analytics for Marketers, is has anybody noticed that Gemini, their responses have gotten a lot more positive and helpful and supportive.

Um so that sounds like a delightful image. Here you go. Um, I was using Gemini the other day, and everything I said was like, that's an excellent suggestion. And it was like, wow, you're really like doing some great things for the confidence. One of the interesting things is, and this is kind of an aside, but this happened after Chat GPT moved from 4.0 to 5.

A lot of people complained very, very, very loudly about it, uh, about the changeover, specifically because it they said it felt like uh which is alarming, they felt like a friend had died and was uh being mimicked by a zombie version of their friend because it was no longer nearly as psychophantic as it used to be. People really like the whole um being very positive and reaffirming and all that stuff, as opposed to a very fact-based tone, like here's your image. This is what you asked for, here it is. Interesting. Mm-hmm.

Whereas I never noticed before that it was very fact-based, but I'm also sort of very much that way. So when it started being more like, that's an excellent suggestion, kiddo. I was like, that's different. Yep. So there's GPT-5's version of the same thing.

Interesting. So okay. That's the current state of affairs in the land of Microsoft Copilot. You have seven major versions based on co-pilot, co-pilot pro, these are the consumer versions. Copilot 365, co-pilot 365 for government, for large enterprise, and there's a security version.

Then there is co-pilot for security, co-pilot for sales, co-pilot for finance, GitHub co-pilot, and co-pilot for Windows. So there's so many of these different variants of Copilot, and they all have different workings under the hood. Know the GPT 5 button, you can't control the routing, which means that you have to get very specific in your prompting to try and force the co-pilot router to send it to the appropriate model. So if you have a prompt that you know is going to be really a challenging problem, you have to literally tell it, you have to think hard. You have to think very hard.

You have to think extra hard uh as part of your prompt to get it to route correctly to the underlying model. And sometimes it works, sometimes it doesn't work, but you're not given those choices. I'm trying to, and I'm I can't type and think at the same time. Um there no see, I don't want that. Are there is there like a single?

I'm trying to find is there a single page, a website, a whatever that's like, here's all the crap that AI that Microsoft makes that's AI related. Like here's the Microsoft parent umbrella. This and now I'm going into the product marketing of like here's like we have co-pilot, we have co-pilot 365, we have you know all these different things, like so. Yes, inside of Azure, okay, which if you are in an Azure person, you know this portal extremely painfully, uh, you can see all the different Azure services that are AI related. So there is there are literally dozens and dozens of these things that that all uh this is a product marketer's nightmare.

Yeah, it really is. Because I was gonna say, you know, does and we don't need to get into it now, but like does Google have the same thing? Because I know there's like Wisp and Colab and so and but they don't all live in the same place. And that's the thing that frustrates I think the common consumer is we don't know where to look to know that these things even exist. Exactly.

Yeah, there's so there is none of that. The closest thing that I can offer you is on the Trust Insights website, which um I just put this up when did I do this? Let me find the URL. I put it up just insights downloads. And it is instant insights.

It's our instant insights page but it's a specialized version that has a feature by feature comparison. I just have to remember what I called it. Ah vendor compare. Uh copy or product marketing at its finest. Uh-huh exactly well I I take after the best he doesn't mean me so on our website and we'll we'll put this URL in our free Slack group um you can see uh feature by feature what the different systems have.

So for example Prolexity has its own browser called Comet. Most of the other services except Google do not um uh openai has a browser agent and literally no one else has that besides open ai that's that's agent mode and so this looks at feature by feature where um what the different things are called which this is helpful because this at least gets you part of the way to know that it exists but like it doesn't then get you there so for example in um no but if you just scroll so I can see all of j all of Gemini oh okay all of Gemini there you go yep so for example I'm looking at this and you know where is Colab on here right collab is not part of Gemini but it's part of Google yes and that's my point is so yep like it that's the thing where I'm just like it like this might be one of my least favorite episodes ever this this show has given me a headache not because of what you've presented Chris but because that this is the way it's existing and it you know if we collectively as Trust Insights you know if this doesn't give us empathy for people who aren't like well attuned and in it every day I don't know what will because this like it's a nightmare to try to navigate if you don't have someone holding your hand to say what is it you're trying to do okay let me bring you to the right thing like that's just not available to everyone. Yeah. So this is the other version which takes a feature by feature and says okay if you're looking for a workflow designer what is it called so this is in Copilot called Studio Flows in Gemini it's called Opal and the others don't have that. Right.

Another question Chris uh does 365 and consumer support custom instructions at the account level similar to GPT? Uh at the account level, I in the free version for sure, it does not. In the uh in the uh 365 version, it does at in here. So you have custom instructions and your copilot memory. Again, it's built very much like Chat GPT.

What are your questions, John? Because I got nothing. It's funny, you mentioned you're like, oh my god, this is horrendous. Like the punchline for me is just like, hey, I'm good. Yeah, I don't need this.

I'm gonna stick with the stuff I'm using. I'm ready. I mean, that's one of the reasons why it's so challenging to work with these tools is they have so many variants, and uh it's a lot of the capabilities are not even gonna be the same from institution to institution. So we ran into this recently um at uh a client conference in the education space where different school districts have co-pilot, but they have different IT teams that enable or disable different features, and so one person might be able to upload documents to their copilot, another person can't. And so it's impossible, even at that level to be able to say, like, here's how you do this thing, because it it just doesn't work uh for everybody.

So the long and short of it is that co-pilot is what a lot of people have, whether or not they like it. Um, and it's one of the reasons why all these other companies are like, oh, you can also buy you know chat GPT or whatever. And a lot of people we even heard from a client earlier today on a call saying they were paying for chat GPT out of pocket personally because co-pilot was so bad at their institution. Um, and I was like, wow. Um with these tools, the the gold standard format is still plain text.

So it at the very least, you can do text-based tasks reasonably well. Um, and when they have access to models like GPT 5, um, as long as you know how to prompt them well, you can at least get some stuff done. So of the seven major use case categories like extraction, summarization, rewriting, classification, synthesis, question, answering generation, you can do most of them with copilot. You will have to jump through some hoops based on the restrictions that are based built into your version of it, but you can still get benefit out of it if you have nothing else. And the one major reason to use copilot, if you are an institution that is working with sensitive or protected information, if your IT team has set up copilot and configured it correctly, you can safely use protected data within your institution's co-pilot instance that you might not be able to at with like a chat GPT or whatever, because it might not have the same level of compliance that a copilot would get all that, John.

Yeah, again, uh a good question though, out of that is I'm like I'm getting this feeling like I just don't need to go over here or play around with this. Is there any situation where you'd be like, no, you actually, you know, for this, this is one place where you should come over here and mess around. There's literally nothing in Copilot that someone else doesn't do better. Okay. So in other words, if it's in your org and it's free, that's why you're using it.

Right. Oh yeah, if it's any org it's free, or if it's in your org and your org requires you to use it for data security practices, that's the reason to use copilot. If you have a choice, anything else is pretty much a better choice. Okay. All right.

I think that this is incredibly helpful though, because what we do know about the marketing audience or basically anyone who works in an enterprise size company, the likelihood of them being asked to use Copilot is pretty high. Enterprise sized companies tend to be Microsoft shops. They kind of go hand in hand. So it makes sense that we collectively ask Trust Insights, but also, you know, our our audience should get at least familiar with what it is so that we can help support those who don't really have the choice. They have to use it.

And they're seeing, you know, this whole AI world go by of this is everything that's possible. So we can at least have more empathy for those uh who are being asked to use copilot. Exactly right. So that's it. Um if you have comments and questions and stuff, pop on by this the Slack group.

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