Summary In today's episode, I debunk the myths surrounding Generative Engine Optimization (GEO) tools and provide practical advice for real-world AI optimization. Here's what this means for you. You can avoid wasting money on "snake oil" tools and focus your budget on strategies that actually influence AI models. You'll also learn these concepts: why most…
Here’s a quick refresher on agents vs. skills in AI tools like Claude, Claude Code, Google Antigravity, Qwen Code, etc. An agent is an autonomous version of the AI typically pre-prompted to do a specific kind of task: debugging, acting as the voice of the customer, being a co-CEO. If you’re familiar with GPTs from…
Summary In today's episode, I explain how AI models use internal rankings to evaluate the relevance of search results. Here's what this means for you. You can optimize your content to ensure AI models select and cite your website instead of ignoring it. You'll also learn these concepts: the importance of the first 400 words,…
Is there “men’s writing?” Is there “women’s writing?” I’d like to think we could agree that such gross generalizations are pointless. (not to mention discriminatory, but that’s a topic for a different time) But there is no such thing as men’s writing. There absolutely IS a Christopher Penn writing style or a Katie Robbert writing…
Summary In today's episode, I explain how AI search tools interact with traditional search engines to find information. Here's what this means for you. You must maintain strong SEO practices to ensure AI tools find and recommend your brand during their deeper search phases. You'll also learn these concepts: how AI models supplement their knowledge…
Summary In today's episode, I examine the fundamentals of Generative Engine Optimization and how AI models can discover your brand. Here's what this means for you. You can proactively shape the way AI perceives and recommends your business. You'll also learn these concepts: how the shift toward curated training data changes visibility strategies, why new…
_Almost Timely News: 🗞️ How I Think About Building with AI (2026-02-15) :: View in Browser_ The Big Plug Two new things to try out this week: 1. Got a stuck AI project? Try out Katie’s new, free AI Readiness Assessment tool. A simple quiz to help predict project success. 2. Wonder how your website…
Do you have first principles in AI? One of the most useful things you can do in AI systems, but especially agentic AI, is have a clear list of 3-5 first principles. These are the overarching guidelines that tell the machine what it always should be doing no matter what. Part of the reason AI…
Summary In today's episode, I explore how creators can maintain reach and value in a landscape saturated by AI-generated content. Here's what this means for you. You will learn how to pivot from mere content production toward building reliable audience connections. You'll also learn these concepts: how to package content for machine readability, why community…
