Summary In today's episode, I walk through how to measure competitive relevance in GEO by comparing your pages against competitors when personalization makes traditional visibility metrics unreliable. Here's what this means for you. You gain a practical framework for proving GEO performance to stakeholders without relying on fabricated data from vendors making false claims. You'll…
Summary In today's episode, I show you how to move beyond simple content generation and use AI for deep customer research. Here's what this means for you. You can build highly accurate synthetic customers to test your ideas and products before spending money on real-world testing. You'll also learn these concepts: creating detailed character cards…
Summary In today's episode, I explain how to prevent AI models from becoming mere "yes men" that avoid critical feedback. Here's what this means for you. You can unlock more honest and valuable business insights by forcing AI to challenge your ideas instead of just praising them. You'll also learn these concepts: why the training…
Should AI be used for military purposes? This is the heart of the question given the current conflict. Let’s pull on two threads. First, the Anthropic/Department of War battle about Claude indicates that Claude is actively in use by the Department of War for things like planning. In related articles, OpenAI, xAI, and Google were…
AI tools are lazy. This should not be a surprise to anyone. After all, they’re trained on our work histories, our discussions, and our examples. They take the same shortcuts we do. They say something is done when it isn’t. They cut corners. Here’s a simple example: test coverage in coding. When you’re using an…
_Almost Timely News: 🗞️ A Sober Conversation about AI and Employment (2026-04-26) :: View in Browser_ The Big Plugs So many new things! 1️⃣ The Prompt Playbook – a monthly subscription of prompts derived from this newsletter, my YouTube channel, and my blog 2️⃣ My new GEO 101 course 3️⃣ A free 25 minute webinar…
Holophrasis, lexical density, lexical compression, nominalization, surprisal. These 5 words do some surprising things when you add them to prompting for AI. One of the things that AI does best is jargon. The nature of the underlying models means that high probability phrases lead to high probability results – and that’s often boring, unfocused, and…
