Summary In today's episode, I walk through how to approach prompt engineering for AI tools like ChatGPT and Stable Diffusion with practical examples and live demos. Here's what this means for you. You'll discover that specificity and structured thinking transform vague AI outputs into reliable, repeatable results you can actually use in your marketing and…
Summary In today's episode, I break down why ChatGPT suddenly captured the world's attention and what you should try next to get real value from it. Here's what this means for you. The same powerful AI model that lived behind a technical playground for years finally became useful to everyone once it wore a familiar…
Summary In today's episode, I walk through how marketers can measure the explosive growth of online news content using tools like the GDELT database and SEO platforms. Here's what this means for you. You gain a practical framework for separating meaningful news from noise in an era flooded with AI-generated content. You'll also learn these…
Summary In today's episode, I draw a comparison between vodka and AI generation tools to explain why most vendors offer essentially the same underlying technology. Here's what this means for you. You can save money and time by recognizing that most AI tools rely on the same open source models, so you should evaluate vendors…
Summary In today's episode, I cover part four of the AI Bill of Rights, focusing on the notice and explanation principle and why automated systems must reveal how they reach decisions that affect you. Here's what this means for you. You gain a practical way to evaluate whether your marketing and AI tools create hidden…
Summary In today's episode, I break down the first of five fundamental rights from the White House's proposed AI Bill of Rights, focusing on safe and effective systems. Here's what this means for you. You gain a practical framework for evaluating whether your AI and marketing automation tools meet ethical and legal standards. You'll also…
Summary In today's episode, I break down how copyright law applies to AI-generated content with attorney Ruth Carter. Here's what this means for you. You gain a clear understanding of when your AI-assisted work qualifies for protection and when it falls into the public domain. You'll also learn these concepts: the difference between copyright, trademark,…
Summary In today's episode, I run a bake-off comparing five AI-assisted content writing tools—OpenAI, outranking.io, GoCharlie, Lately, and Copy AI—to see how they help marketers produce first drafts faster. Here's what this means for you. You'll discover which tools give you the most usable starting point for editing so you can crank out more content…
Summary In today's episode, I explain how AI image generation tools have permanently eliminated the excuses companies used to avoid including diverse representation in their marketing materials. Here's what this means for you. You now have free, royalty-free access to realistic imagery of any demographic group, making inclusive marketing a matter of choice rather than…
Summary In today's episode, I tackle Maria's question about the concerns and worries surrounding AI's impact on content and marketing. Here's what this means for you. You gain a clear-eyed view of the legal gray areas and competitive pressures AI brings to creative work today. You'll also learn these concepts: why intellectual property ownership for…
