Summary In today's episode, I tackle whether AI kills art by explaining how machines actually create content compared to human creativity. Here's what this means for you. You gain a clear framework for judging when AI-generated work serves your needs and when you need a real human artist. You'll also learn these concepts: how AI's…
Summary In today's episode, I explain why nobody can predict content marketing's next 10 years and I share what will stay constant for marketers to focus on. Here's what this means for you. You'll discover that by aligning with unchanging human desires rather than chasing fleeting tech trends, your content stays relevant no matter how…
Summary In today's episode, I sit down with Kathy McPhillips from the Marketing AI Institute for an honest fireside chat about how marketers are actually using AI and machine learning today, from content creation to ethics. Here's what this means for you. You'll hear a candid take on why most marketing AI investments fall flat…
Summary In today's episode, I explore how AI and machine learning are reshaping content marketing and why marketers must pivot from doing the work to directing it. Here's what this means for you. You gain a clear view of the strategic role that keeps you valuable as machines take over content production, editing, and QA.…
Summary In today's episode, I answer a listener's question about pivoting from an unhappy marketing manager role into a writing career that matches her real passion. Here's what this means for you. You'll see that there's a robust market for skilled writers across many paths, and AI won't displace human creativity because machines can only…
Summary In today's episode, I explore whether AI can genuinely solve word problems and process natural language. Here's what this means for you. You gain a clear-eyed view of what current AI can and cannot do, so you set realistic expectations when deploying these tools in your organization. You'll also learn these concepts: how NLP…
Summary In today's episode, I share insights from a conversation with Paul about the biggest misconceptions surrounding AI. Here's what this means for you. You gain a clearer mental model of AI that helps you set realistic expectations and identify where AI can and cannot add value in your work. You'll also learn these concepts:…
Summary In today's episode, I explore whether humans will drop out of the marketing loop as machines begin marketing to other machines. Here's what this means for you. You'll understand which marketing tasks already belong to machines and how AI-generated content is reshaping the industry right now. You'll also learn these concepts: how SEO and…
Summary In today's episode, I break down the two biggest AI milestones of 2019 and explain what they mean for digital marketers planning the next three years. Here's what this means for you. You walk away with a framework for spotting which AI tools deserve your attention now so a nimbler competitor doesn't blindside you…
