Category: Design

  • You Ask, I Answer: IBM Courses for UX Designers?

    Summary In today's episode, I explore whether IBM's free cognitive classes are worth taking for an aspiring UX designer and break down how UX differs from closely related disciplines. Here's what this means for you. You discover which free IBM design thinking badges actually deliver real value and how to build a well-rounded foundation in…

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  • You Ask, I Answer: How Important is Design in Marketing?

    Pradeep asks, “How important is design as an element in a company’s online presence? Many businesses are uninterested in investing in design as they believe that it is too expensive with non-measurable returns. Also, since tastes of the audience keep on changing, it is wasteful to invest in the cycle of designing and redesigning the…

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