Data With No Decisions PDF Sign
Here’s the sign from this week’s Almost Timely Newsletter, which you can download as a PDF and print out for your office. Click on the image or this link to download a 384 KB PDF file.
Category: Data
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Do Something With Your Marketing: Make Decisions With Your Data
Summary In today's episode, I share a New Year's message about analyzing your 2019 marketing data to drive real business decisions in 2020. Here's what this means for you. You'll break free from analysis paralysis by focusing only on what to do more of and what to stop doing. You'll also learn these concepts: why…
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You Ask, I Answer: PDF Pageviews and Goals in Google Analytics?
Summary In today's episode, I show where PDF tracking data appears in Google Analytics after you set it up through Google Tag Manager. Here's what this means for you. You gain a clear map of which reports to check so you can verify your tracking and measure conversions with confidence. You'll also learn these concepts:…
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You Ask, I Answer: Data Quality and AI?
Sampurnakumar asks, “What level of data quality do you need for AI to be successful? Does it require the best data and best data usage to solve problems?” One of the problems with AI, conceptually, is that it’s seen as this mysterious entity that we don’t fully understand. Any qualified AI practitioner should immediately debunk…
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You Ask, I Answer: Data Quality and AI?
Summary In today's episode, I tackle a listener's question about the level of data quality required for AI success, reframing the issue as one of risk tolerance rather than perfection. Here's what this means for you. You'll gain a practical framework for evaluating whether your data is good enough by comparing AI to something as…
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You Ask, I Answer: ZIP Code Mapping for Sales Territories?
Maria asks, “I need to create a zip code territory map with each area represented by a different color (that I can pick). It will be exported as a graphic file. Are there any free/low cost options for this that are easy to use?” Download all the ZIP codes from the USPS/Data.gov and then code…
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You Ask, I Answer: Best Simple Data Visualization Tools?
Mike asks, “My former partner/creative director is looking for a layman-accessible tool for doing cool animations with simple data sets. (Think Hans Rosling.) Do you know any tools or people who can make information beautiful?” There are tons of tools out there that do data animations. I’d suggest looking at Google’s Data GIF Maker as…
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You Ask, I Answer: Best Simple Data Visualization Tools?
Summary In today's episode, I walk through a spectrum of data visualization tools ranging from simple animation makers to professional-grade software for creating beautiful information graphics. Here's what this means for you. You'll find the right tool for your skill level and use case, whether you're a beginner sketching quick visuals or a seasoned analyst…
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Do Something With Your Marketing: Wish For Something
Summary In today's episode, I encourage you to dream up small but meaningful improvements to your marketing workflow and then figure out how to make them real. Here's what this means for you. You gain permission to pause, identify problems worth solving, and turn everyday wishes into actionable builds or frameworks. You'll also learn these…
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You Ask, I Answer: Visualizing Qualitative Data in Dashboards?
At my MPB2B talk this week, one of the attendees (I didn’t get their name) asked, “What are your suggestions for visualizing qualitative data in dashboards?” First, you can render some of it as-is; in text, for example, one of the most popular and least helpful visualizations is the word cloud. Second, all qualitative data…
