Christopher S. Penn – Marketing AI Keynote Speaker

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Category: Data

  • You Ask, I Answer: Understanding the Data Lifecycle

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    Christopher S Penn

    Kevin asks, “What’s the difference between unrefined and refined data?” As part of a larger discussion about metrics in marketing, Kevin’s question came up in reference to the importance of data. Unrefined data is as useful to business as crude oil is to a car – which is to say, it isn’t useful at all.…

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  • Friday Feeling: What Will Our Data Be Used For?

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    Christopher S Penn

    One of the consequences of machine learning is that our data is part of a mosaic of data used for training. We’ve voluntarily given companies enormous amounts of information and while, historically, they’ve been really bad at using it in any meaningful way, that will change. Companies who want to get ahead of the curve…

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