What do synthetic diamonds and AI generated content have in common? The imperfections are missing. One of the key things you’ll notice, even among the most advanced AI outputs, is an absence of imperfections. Ask the tool of your choice to generate an image of Fifth Avenue or Trafalgar Square or Akihabara, and you’ll get…
Context engineering is data management. That’s anticlimactic, isn’t it? You hear everyone from Satya Nadella (Microsoft CEO) to AI bros hyping “context engineering” as the next big thing. It’s data management. If prompt engineering is building great recipes, context engineering is building great ingredients. Even the most decorated Michelin-starred chef can’t make rotted, spoiled food…
Ever had that friend who takes everything literally? You love them, you know them, and you know there are certain things either you just shouldn’t ask them, or you have to be very clear and specific how you ask them. That’s AI. Many of our personal language biases, AI takes literally. And because it’s built…
Summary In today's episode, I walk through how to build your own 2025 year-end wrap-up using AI tools like Notebook LM with examples from a Slack community and a podcast. Here's what this means for you. You gain a practical method for turning a year's worth of scattered data into clean summaries, slide decks, and…
“When everyone has AI in their toolbox, how does anyone stand out?” This was the question Lee Odden posed to me (and a bunch of other folks) about AI. My answer, expanded: The 3Cs of AI thinking: Creative thinking: whoever has the most, best ideas will win. This means taking your human brain and challenging…
Passive voice is the enemy of clarity. I was reading a report recently that was loaded to the brim with passive voice writing. “The video content was loaded to the channel. The analytics are suggesting that X might be the best place for us to create content.” Passive voice, for those who don’t remember English…
Summary In today's episode, I explain how to determine necessary website traffic levels for meaningful data analysis. Here's what this means for you. You can avoid wasting resources on ineffective tests by working with your current audience's actual behavior. You'll also learn these concepts: how the type of insight dictates traffic needs, how to use…
