It’s difficult to understate how disruptive the shutdown is to everyone, not just the people who directly work for Uncle Sam, or just how long the aftereffects will last. Before I say anything else, I want to make clear that the people who have been forced against their will to work for free for nearly…
Lisa asks, “What are your thoughts on the evolving nature of digital marketing and predictive analytics for the next year?” Marketing will be dealing with economic headwinds in 2019. Anyone looking at leading economic indicators sees the writing on the wall – a recession in 12-18 months driven in part by inept economic policies. Thus,…
I’m pleased to share the brand new, data-driven 2019 Marketing Trends Report from Trust Insights. Unlike other trends reports and forecasts which are purely qualitative in nature or just vendor promotions, this report looks at 3,627 popular marketing searches and forecasts them, using machine learning, over the next 52 weeks to determine what’s going to…
Ciri asks, “What’s the best way to measure brand awareness? Among all the searching I’ve done, it seems like people have a lot of different takes on measuring brand awareness.” The gold standard for how to measure brand awareness is unaided recall among your target audience, which typically requires a significant (five to six figures)…
Roger asks, “If you could only use 3 marketing tools for your email list in marketing campaigns which 3 would you choose?” There’s an easy answer and an answer which will give you a competitive advantage. The easy answer is a solid martech stack – comprehensive web analytics, great marketing automation (which includes email), and…
Gini asks, “OK! I have questions! Let’s assume the data is a mess or “dirty”, how can a communicator or marketer figure out what’s missing, where the holes are, or why something isn’t working?” This is a process known as exploratory data analysis (EDA), and it’s a formal discipline within data science. Learn what EDA…
Jim asks, “My organization has years of data stored up. What can we do with it?” Fundamentally, you can take two approaches to your data – making it work for your organization, and then making it work for other organizations. Learn these two approaches and the hierarchy of analytics in this video. Can’t see anything?…
One of the starting points for my keynote speech on artificial intelligence is that, as a civilization, humanity will create approximately 30 zettabytes of data in 2018 according to IDC. But just how much is a zettabyte? Watch this video to learn what a zettabyte is in Netflix terms, plus other stunning Internet usage facts.…
