Seth asks, “I just took over a marketing volunteer role for a small non-profit and they have no data repository. Like, nothing but disparate spreadsheets; some with donors, some with event attendees, some prior volunteers, etc. What should I be thinking about while building from the ground up to make sure I’m setting them up…
Patricia asks, “I know the cannabis and CBD space is growing exponentially. What kinds or types of content should I be producing?” This is an interesting question that will rely heavily on SEO data. The method I recommend for finding industry-specific content marketing opportunities is a three step process: intent-based permutation, validation, followed by predictive…
Michael asks, “Have you heard of augmented analytics (defined by Gartner)? It seems to me it means your job will get easier in the short run and you’ll be out of business in the long run – if you believe it. I’d be interested in your comments on it.” Augmented analytics is what the rest…
Alessandra asks, “How do you keep/store/index all the information you read, and I am sure you read A LOT, that might be useful for future presentations/consulting/business development activities?” Terrific question – it depends on what the information is. Photos: Google Photos. The AI is unbeatable. Notes: Evernote. Short ideas: Apple Reminders. Mind maps: Mindnode maps…
Will asks, “I want to track people from a specific event and see how many return after the event is over. How do I do this?” This question has two parts to the answer. The first is appropriate tagging; without correct UTM tags, you won’t be able to track anything. If you’re using ads, you…
Julie asks, “What trends should I be looking for in my analytics?” The answer to this question is going to require some math, so pour a coffee and let’s tuck in. In this video we’ll review simple and exponential moving averages, the moving average convergence divergence indicator, and the application of the stock alerting technique…
I’m back from IBM THINK 2019. Let’s look at the major highlights from a marketing and AI perspective. Key announcements: – Watson Anywhere – Watson OpenScale – Project Debater (and its implications) – Watson AutoAI What does it all mean for you? What will you realistically be able to use in the next year? FTC…
