Summary In today's episode, I walk through where real estate professionals can source market data and how to turn it into actionable insights through exploratory data analysis. Here's what this means for you. You gain a practical framework for pulling the right indicators together into dashboards that sharpen your buying and selling decisions. You'll also…
Summary In today's episode, I walk through how to communicate marketing analytics like social media and email results to non-technical staff in a way that actually lands. Here's what this means for you. You'll shift from dumping raw metrics on people to delivering only the few numbers that matter to each role, which earns attention…
Summary In today's episode, I break down how to build marketing reports that anyone in your company can understand without needing a glossary. Here's what this means for you. You gain a way to anchor every report around the exact metrics your stakeholders track to earn their bonuses, so your reports drive clear decisions instead…
Summary In today's episode, I walk through how to analyze returning users in Google Analytics and why they matter for your marketing strategy. Here's what this means for you. You'll discover that your existing audience often delivers more value than chasing new leads, and you can identify gaps in how you serve them. You'll also…
Summary In today's episode, I answer a viewer's question about the best tools for marketers who want to dig deep into their organization's data, walking through beginner, intermediate, and advanced options. Here's what this means for you. You'll see why matching tools to your skill level matters far more than chasing the fanciest software, because…
Summary In today's episode, I walk through a spectrum of data visualization tools ranging from simple animation makers to professional-grade software for creating beautiful information graphics. Here's what this means for you. You'll find the right tool for your skill level and use case, whether you're a beginner sketching quick visuals or a seasoned analyst…
At my MPB2B talk this week, one of the attendees (I didn’t get their name) asked, “What are your suggestions for visualizing qualitative data in dashboards?” First, you can render some of it as-is; in text, for example, one of the most popular and least helpful visualizations is the word cloud. Second, all qualitative data…
Summary In today's episode, I walk through how to document your marketing analytics approach using a four-question framework that turns raw data into actionable decisions. Here's what this means for you. You gain a simple, repeatable method to stop drowning in dashboards and start making confident changes to your marketing based on what the numbers…
