At Salesforce Connections, I tried something new out that the audience liked: turning my slides into 21st century overheads. I prepared a workbook (which you can download here), but instead of just talking through slides, I was able to draw on them on screen. Here’s a quick demo: Now imagine this on the big screen,…
I recently had the pleasure of attending the Google Analytics Summit, an event hosted for Certified Partners (my employer, SHIFT Communications, is one) to gain insight into the latest advancements in marketing measurement. What’s novel and unique about this conference for me is that it’s under NDA, a non-disclosure agreement. Every session, every talk, every…
In case you were wondering… Nope, I’m not going to Dreamforce this year. I wrote this blog post expressly so I can link it every time someone asks this week.
At a certain point in your journey to becoming a competent marketing professional, you’ll find yourself at a marketing conference. Conferences are terrific places to meet new people, to get exposed to new ideas, to jump headfirst into a topic area and see what’s available, at least at good conferences. Think of conferences like a…
Photo Credit: MarketingProfs Over the last two days, I had the opportunity to attend a training for public speakers with a coaching firm, Oratium, led in part by my friend Tamsen Webster. One of the things I’ve always struggled with as a public speaker is coming up with a winning architecture for my presentations. I…
Photo credit: Shashi Bellamkonda One of the perennial questions I get every year is whether I’m going to SXSW. The answer, unsurprisingly, is no. It’s not because SXSW isn’t a great show, one of the largest, with lots of incredible people at it. There are plenty. It’s not because it’s not fun – it is.…
At this year’s Hubspot Inbound 2013 conference, I had the privilege to share a 12 minute talk on awakening your superhero with the power that sits in the palm of your hand. You have superhero powers. You have opportunities aplenty to change the world around you. Do you have the motivation? You have the power…
Walking around the floors of Dreamforce, I’m constantly astonished at how bad sales and marketing demos still are by many companies. This is supposed to be the era of 1:1 marketing. This is supposed to be the era of customization. Yet far too many marketers are demonstrating products and services with the same kind of…
It’s almost that time of year again, when the marketing and sales worlds converge on San Francisco and tens of thousands of people all try to get the same Uber car at once, leading to things like 10x surge pricing. With that in mind, let’s look at what you should be preparing if you’re going…
